Microsoft Bing is making a number of AI improvements, including support for OpenAI’s new DALLE-E3 model, more personalized answers in search and chat, and tools to add AI-generated watermarks to images. The company announced these and other Windows and Bing news at an event in New York this week, along with the launch of new Surface devices that include built-in AI experiences.
The company said the Windows 11 upgrade will bring a series of artificial intelligence improvements, including the addition of artificial intelligence assistant Copilot starting on September 26, and then expanding to Bing, Edge and Microsoft 365 Copilot this fall. The latter will be launched for enterprise customers on November 1, 2023, together with Microsoft 365 Chat, a new artificial intelligence assistant for the workplace. Artificial intelligence experiences will also appear in Windows applications such as Paint, Photos, and Clipchamp.
In addition to Windows features, Microsoft has also made a series of artificial intelligence improvements to its search engine Bing, the most notable of which is the addition of OpenAI's DALL-E3 model. In March this year, Microsoft introduced the image creator DALL-E to Bing for the first time, allowing consumers to generate images in Bing chat tools. At the time, the company didn't say which version of the DALL-E it was using, just that it was the "latest" model.
But now, Microsoft has confirmed that it will upgrade the integration to DALL-E3, which promises better rendering of details such as fingers, eyes, and shadows.
In addition, Microsoft will further its commitment to responsibly generated images. Previously, the system had guardrails that limited the generation of harmful or unsafe images. In the new version, it will also add invisible digital watermarks, so-called "Content Credentials", to all AI-generated images. This technology uses encryption methods and standards developed by the Content Provenance and Authenticity Alliance (C2PA) to increase the transparency of AI-powered images. Adobe, Intel, Sony and other companies have also joined C2PA.
Bing will now also provide more personalized answers to search queries by leveraging users’ previous chats with Bing Chat.
"If you've used Bing Chat to learn more about your favorite movies, books, or music, future conversations and searches will take your interests into account when providing answers," Microsoft explains. The company notes that the system is selectively turned off, so users can turn it off if they don't want their chat history to affect search results.
For example, the company notes that if you've used Bing in the past to search for your favorite sports team, the next time you plan a trip, Bing will tell you if your sports team is playing in your destination city.
Microsoft says the feature will improve search results, as many people end up searching dozens of times on a topic, and in fact, more than 60% of those searches are tweaks to the original query. However, these searches don’t work as well as they should because they don’t include personalized context, such as what you’ve searched for before or what you’re searching for across the web right now.
In addition, the company also said that it will provide multi-modal visual search and image creation tool support for Bing Chat Enterprise Edition. Currently, more than 160 million Microsoft 365 users can use workplace artificial intelligence chatbots.
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