Netflix is one of several well-known apps not available as apps on Apple Vision Pro, along with YouTube and Spotify. VisionPro is considered to have a small impact and is not relevant to existing users, but Netflix CEO said "we will wait and see."
Netflix CEO Greg Peters was asked about the decision in an interview with Stratechery, and his answer was predictable. His answer was as expected: "Quite simply, the market for Apple Vision Pro is too small and will not bring returns."
Peters responded, "We have to be careful and make sure we're not investing money where there's no real return, and I would say we'll see how Vision Pro goes. Of course, we've been in discussions with Apple to try to figure it out, but right now, the device is too small and not particularly relevant to the majority of our members."
Netflix's CEO says Apple could change the way Netflix calculates with some incentives, and that's possible.
"We've been working together for a long time, and we've been actively discussing how we can help each other. Sometimes we find there's a lot of overlap," Peters said of the incentives.
It's estimated that Apple received around 180,000 pre-orders for the Vision Pro during its first weekend on the market, but that number pales in comparison to the millions of smartphones, game consoles, and TVs on the market.
Apple's market share will continue to expand, and user demand may prompt Netflix to develop dedicated applications. Previously, the Netflix app ran on Apple's Vision Pro Safari browser.