Huawei's strong comeback this year really surprised the entire mobile phone industry. What followed was more intense competition in the industry, and Apple is deeply aware of this. The report given by Ming-Chi Kuo shows that:In order to seize more high-end users, Apple increased iPhone 15 Pro Max orders to 35 million units, a year-on-year increase of 25%. Compared with 28 million units of 14 Pro Max shipped last year.
The report also pointed out that due to low expectations, the iPhone 15 Plus may increase orders because the sales results are not that bad, while the iPhone 15 and 15 Pro appear to be more embarrassing. If Apple does not make concessions on subsequent prices, it may be more difficult to sell.
In addition, Apple and Huawei OEMs are also fiercely recruiting workers. The former is said to pay workers 21 yuan/hour, while the latter reaches 26 yuan/hour.
Some industry insiders said that both the recruitment enthusiasm in the industry chain and the advance preparation of mobile phone accessories by merchants in Huaqiangbei reflect the "dual power showdown" pattern between Huawei and Apple in the high-end mobile phone market.
At noon on August 29, Huawei quietly put Mate60Pro on pre-sale through the "Pioneer Plan", which became the beginning of this "two heroes competition" and also announced that Huawei has "returned to the world" in the high-end mobile phone market. At 1 a.m. on September 13, Apple brought the world's first mobile phone equipped with 3nm chips, the iPhone 15 Pro series, and used the iPhone 15 series to compete head-on with the Huawei Mate 60 series.
According to what Ming-Chi Kuo said before, Huawei has also ordered tens of millions more units of the Mate60 series, and the two sides are at war with each other. So who of the other mobile phone manufacturers will be injured and left behind?
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