On December 21, 2023, Jay Chou released a new single "Christmas Star". It's just that this song, which is full of Christmas atmosphere, has not been recognized by the audience. Even if it is a standard Zhou song that can be played by fans several times, it can only represent Jay Chou in 2023. It is difficult for people to recall the feeling of using "wu~" in "Lovely Woman" to set off a new era in the Chinese music scene.
Compared with Jay Chou, who was caught in the "ganglang's talent has been exhausted" controversy, his high imitation version of porridge and cakes has gradually ascended to the altar.
Some time ago, we went to see the strange winter swimming pigeon and had a chat with him.
Porridge cake Lun has also been elevated to the level of a strange pigeon swimming in winter by netizens, and seems to have become a "perfect man" and "sage".
On Hupu, his rating is as high as 9.7 points, giving such a high evaluation to JRs, who is always strict with Internet celebrities.
People say that he is pure, honest, and faithful to his duties. They say that he gets up in the morning to make noodles and works hard to memorize jokes at night.
But in fact, he is completely different from the winter swimming monster pigeon, and he is not so resistant to commercialization.
But at the same time, he will not be like Yu Wenliang, who became famous instantly, and confessed that he wanted to make money when he became famous.
He is a smart man and a sober man.
He knows what the bottom line of netizens is and what he can grasp.
There are so many Jay Chou imitators in the world who want to show off the appearance of singing Qilixiang in a concert. They speak into a microphone and sing "Love in B.C." at the top of their lungs.
Porridge Bing Lun himself knew that these were not his strengths, nor the path he could take or should take, so he chose to become a different imitator, becoming Porridge Bing Lun who spreads eggs and fills pancakes.
If his life is a huge stage, then the egg-filled biscuit must be the heroine.
In more than 100 videos, the frequency of egg-filled biscuits is second only to Congee Cake Lun’s face.
The audience stood from the perspective of customers. In front of them was a stall converted from a small three-wheeled carriage, which was filled with bottles and cans used for condiments.
Porridge cake Lun is standing opposite, making cakes with ease.
Occasionally, long queues of people from all over the country will be seen in the camera.
Of course they are not for the cake, but for the porridge cake.
Porridge Bing Lun seemed to be familiar with these lenses reaching out from all directions, and he watched the fire calmly.
Customers' requests are all kinds of weird, and they contain a lot of slang related to Jay Chou's songs.
Later, netizens made a summary, saying that the blue and white sleeves worn by Zorbing Lun were "blue and white porcelain sleeves", the chopsticks used to hold open the cakes became "nunchucks", the iron box used to beat eggs was called "mixing and pounding iron box", the various seasonings poured on the shredded potatoes were called "pauxiang", and the various side dishes added to the egg cakes were also called "secrets that cannot be told".
I don’t know if what everyone is buying is a pie or a Jay Chou playlist:
There is really no reason why Porridge Cake Lun, who plays tricks with customers while making cakes, can't be popular.
On Douyin, Congee Bian Lun’s main battlefield, the number of fans has reached 1.5 million.
It’s not that Jay Chou can’t catch up, but that Porridge Cake Lun is more cost-effective. In the competition of "who is more like Jay Chou?", Jay Chou may only be ranked second.
With such a huge amount of traffic gathered on one person, there are countless ways for him to make quick money and collect Cullinan fragments.
For example, life mentor A giao held a concert, and the audience watched him perform on stage for two hours.
Alphabet Steel, a basketball enthusiast and rapper who is in the midst of a public controversy, has also appeared on variety shows and met many NBA stars.
But when the wealth and wealth of the sky came to the porridge cake Lun, he chose to continue making cakes.
Starting from September 2023, video submissions about Porridge Cake Lun began to surge, and the queue at the Porridge Cake Lun stall in Rongmatai Township, Rongcheng County, Baoding City became longer and longer. However, his pace of life has not changed. He is either making cakes or on the way to making cakes.
During the day, from eight o'clock in the morning to three or four o'clock in the afternoon, he sells cakes in front of the stall and closes the stall in advance when everything is sold out.
After closing the stall and going home, he still has to prepare materials for the next day. The pancakes are rolled out one by one by oneself, and the onions and potato shreds are also washed and processed over and over again by oneself.
There are also sausages, eggs and various toppings.
Ingredients for hundreds of people must be prepared in advance.
It’s hard to imagine how hard these jobs are for people who have never done them before.
But he is not that repellent to commercialization. After Congee Bing Lun became popular, he also participated in many activities and gave support to some businesses.
The name "Porridge Cake Lun" was posted on the directional sign on the ground, and a roll-up banner with his photo was also erected at the event site.
But when the event is over, he will still go back home and go back to the familiar stall to make egg-filled pancakes.
In the evening, he will also broadcast live to interact with netizens. There are also goods in the live broadcast room, including chicken tenders and grilled sausages related to egg-filled pancakes.
Occasionally, he would say hello once or twice, allowing the audience to buy something from the yellow cart if they needed it.
I don’t know if you have noticed that Zorui Bing Lun has a very clear understanding of himself. He knows where his roots are and knows that making cakes is a long-term solution. He has made money from cakes since he became popular.
If one day, Porridge Cake Lun loses his cake, then the name will lose its meaning.
What he showed was also the best solution for ordinary people to obtain traffic. He did not reject the traffic, nor did he get lost in it.
Therefore, no matter whether Zou Bing Lun is doing activities or live broadcasts, everyone is not so disgusted, and they even want him to conduct more "national tours" to sell cakes in their own cities.
However, many Internet celebrities don’t know such a simple truth.
Traffic can make people rise to the top, but it can also make people fall from high heights. When you step on the traffic, you cannot stride forward, but you have to be cautious and walk on thin ice.
Northeastern Old Sister-in-law's Fried Skewers, which became popular on Douyin in September last year, received many compliments at its peak, including "interesting boss", "delicious food", and "good attitude". People came to Panjin from all over the country just to eat at his stall.
The past story of the old sister-in-law's fried skewers was also dug up. Everyone discovered that after dropping out of school at the age of 16, he set up a stall and sold fried skewers for three years.
However, such an inspiring story came to an end when Harbin was hit by a fire at the beginning of the year.
At that time, the old sister-in-law brought her food truck to Harbin and wanted to set up a stall there, but she was banned. In the video, she asked why other vendors could do it but not him, "I hope Central Street will treat everyone equally."
After the incident, netizens who praised him turned around and attacked him, believing that he set up a stall out of profit and was far inferior to other century-old shops on Central Street in promoting urban culture.
The process of making fried skewers in the original video was also magnified, and health issues and service issues aroused more people's doubts.
Even in the end, Sister-in-law was interviewed by the media and publicly apologized, and said that she was used as a weapon by other Internet celebrities, which led to the conflict with Central Street. The place where she set up her stall was not Central Street but the red brick street next to it, but no one could listen to her.
Former fans will only remember that this person became popular, became popular, and then quickly left the scene. Without the support of traffic, the anchors have hit rock bottom.
At this point, Congee Bianlun knew exactly what he was doing, because he had already experienced the feeling of going from the clouds to the bottom.
He first became famous in 2020, when a customer filmed him making egg-filled pancakes and posted them online with Jay Chou music. A wave of popularity soon emerged.
It was also at that time that he joined Douyin, and you can still see the self-introduction video he shot back then.
He was not used to the camera yet, and when he spoke, he jumped out word by word, as if he was memorizing a manuscript.
After it became popular on the Internet, there were a lot more people queuing up to buy cakes.
Not long after, Congee Bian Lun tried live broadcasting under the persuasion of his neighbors. However, after suddenly entering the online world, Congee Cake Lun's live broadcast effect was not good.
Facing the camera, he didn't know what to say, and in the end he could only find a reason to cancel the broadcast.
After that, he actually didn’t think about making any changes in the live broadcast. Until now, the content of Congee Cake Lun’s live broadcast is basically related to egg-filled cakes. It seems that the protagonist is not himself in the traffic center, but the thick cake.
But does he really know nothing about his own heat?
Of course not, there are media reports that Porridge Bing Lun has actually cooperated with MCN. He was taken to shoot several videos of Jay Chou in cross-dressing, which had nothing to do with the pie filling he relied on for a living.
This period of cooperation was very short, only more than a month, and the reason for the rejection was unknown.
After that, he returned to his days of making egg-filled pancakes and did not accept cooperation from other MCN organizations.
Soon, the popularity of Congee Cake Lun, which failed to continue to provide stimulating content to netizens, quickly disappeared.
Congee Chou's rise to fame was accidental. In 2023, Congee Chou Lun and his wife went to see a video of Jay Chou's concert, which made him the center of attention. Many Jay Chou fans would take photos with him after seeing him.
Jay Chou's huge fan base quickly made him a hot topic on the Internet.
In October, a video of "The pancake stall owner looks exactly like Jay Chou" was on Douyin's hot list. This time, he gained more than 800,000 followers, which is much more popular than in 2020.
People found out that he was popular, but in the past few years, he still stayed true to his original intention and continued to sell egg-filled pancakes on a small three-wheeler.
Even in order to cater to netizens' "Love Before Seven Yuan" memes, the original price of egg-filled biscuits from 8 yuan was changed to 7 yuan.
Netizens are afraid that their brothers will drift away from the Land Rover, but they are also afraid that they will suffer.
If in 2020, the popular Porridge Bing Lun starts to engage in Jay Chou’s cross-dressing and buys a microphone to sing Qilixiang, will anyone still watch him? Maybe he had already wiped out everyone.
There are countless imitators of Jay Chou in the world. They can even look like the real ones and have better voices than Jay Chou himself. But there is only one person who makes egg-filled pancakes in Baoding day after day.
Therefore, the reason why he deserves to be praised the most is not that he "doesn't live stream and bring goods and make money", but that he chose to be himself.
You will find that there are many high imitation celebrities in the world, such as the popular Lu Ha, Wang Erbo, Yi Yang Dry Cleaning, and various Jay Chou.
Yiyang Dry Cleaning (left)
Don't they imitate well? Of course not, they do have two brushes, and they can even look fake.
But as the audience in the audience, all they thought in their minds was: "It's so similar."
The people on the stage are just shadows of those stars.
Although Porridge Bing Lun also looks like Jay Chou, compared with other high imitations, he is the one who looks most like himself.
He chose to step out of Jay Chou's shadow and fill cakes with eggs to support his family.
Apart from filming your daily routine of making and selling cakes, the biggest role of the Internet as a tool is to inform netizens who want to come to buy cakes that they will not be able to leave the stall today.
He is not Jay Chou's label, Jay Chou is his label.
Perhaps as the popularity dissipates, the porridge cake relationship on the Internet will eventually die, but in reality, the master Bai at the main entrance of Qiaonan Textile City, Rongmatai Township, Rongcheng County, Baoding, will still sell his cakes.