The vertical video platform TikTok wants users to turn their phones around and start shooting horizontal videos, and long videos. TikTok appears to be incentivizing creators to start posting horizontal videos longer than a minute, based on tips seen by creators @candicedchap and @kenlyealtumbiz. The platform said it would "boost" the views of these videos within 72 hours of being posted.

Creators who have been posting on TikTok for more than three months will be eligible for a ratings boost, as long as the videos are not ads or from political parties.
Most people who watch TikToks do so on their phones, which makes the vertical video format ideal. To convert TikTok to landscape, you have to get viewers to do the same.TikTok has been YouTube-ified for some time. The platform is testing 30-minute videos, just a few months after it began expanding video lengths to 15 minutes. For revenue reasons, most YouTube videos are 10 minutes or longer.This isn't the first time TikTok has encouraged its most valuable asset - creators - to post more YouTube-like content on the platform. Its new paywall program, "Series," allows users to create collections of videos up to 20 minutes long for paying customers. Creators can set prices ranging from $1 to $190 to sell their works.With horizontal videos, coupled with a growing preference for longer content, creators may be tempted to cannibalize material that otherwise belongs to YouTube. While YouTube (at least YouTubeShorts) will still pay creators more, duplication of the same content across multiple platforms still happens. YouTube, on the other hand, has introduced more features to make it feel more like TikTok.If anything, the landscape version of TikTok will work better on the revamped iPad app.