Previously, some netizens revealed,The Gaohe store located in Taikoo Li, Chengdu, Sichuan, suddenly closed down, and even the cars on display disappeared from the showroom.Judging from the announcement posted outside the store, on January 29, 2024, the Gaohe Auto Store at Shop 2, Na Na Plaza, Chengdu temporarily informed thatDue to internal reasons of the brand, it is unable to continue operating in this shopping mall.
Later, some netizens discovered that the Guangzhou Gaohe store had also been withdrawn.
In this regard, some media asked Gaohe Automobile, and Gaohe Automobile responded:This year we will increase the ratio of cooperative direct sales to 1:1.
also,We will also optimize the brand channel layout in the core business districts of first-tier and new first-tier cities across the country, and close some supermarket stores with low operating efficiency and poor user experience.And some supermarket stores that only have sales functions have been upgraded to user centers with "sales, delivery, and service functions."
For second- and third-tier cities, Gaohe Automobile will change the limitations of past brand experience centers in business districts and further open Gaohe user centers.
current,Gaohe Automobile has started adjustments and opened five "direct cooperation" stores in Macau, Hefei, Ningbo, Xuzhou, etc.Three of them are user centers and two are brand experience centers.
Previously, Gaohe Automobile pointed out that despite being questioned, from another perspective, this unexpected rumor is not a bad thing for Gaohe Automobile.
High-end development does not happen overnight, but as long as timely adjustments are made based on market feedback, it is not too late.