ASML, the world's most advanced supplier of chip manufacturing equipment, has created a rather interesting ad that relies entirely on the power of artificial intelligence and the wonders it can create.Over the past few years, the use of artificial intelligence in the market has grown at an unprecedented rate, and the technology is maturing over time. To support the AI motive, Dutch company ASML created a "stand out" ad using only AI content generated by apps like Midjourney and RunwayAI.
I recommend everyone to take a look at this ad, as it is truly a masterpiece showing the impact of artificial intelligence on the media industry.
The creation of this content took a whopping "1963" Midjourney prompts, providing approximately 7852 different images, which were then compiled using RunwayAI. The most complex part of the entire ad was the "Isaac Newton" part, mainly because it involved multiple transformations at once, which was difficult to achieve, especially since it was entirely an AI-based project.
The focus of this article is to look at how the world is developing from a "technology" perspective, especially in the field of semiconductors. Writing an article about an iconic figure like Ada Lovelace is a way to pay tribute to professionals in semiconductor history. The sequential transitions involved are intended to show progression from the past to the future, and ASML does a great job of actually depicting this idea, as artificial intelligence plays a major role in it.
Artificial intelligence is here to stay and revolutionize the way humans live. ASML’s efforts behind the advertising show us the huge potential that artificial intelligence holds in transforming every aspect of industry.