Tim Cook reportedly tried out the Vision Pro as his daily device, but he never provided details about the experience before the headset was officially released. Now, with less than 24 hours until the launch, Apple's CEO has not only posed wearing the $3,499 gadget for the first time, but he's also given an interview to talk about a variety of topics, including the future of the product.
In an interview with Vanity Fair reporter Nick Bolton, Tim Cook put on Apple Vision Pro for the first time and tried to make gestures with his index finger and thumb, trying to show his most beautiful side. While the interview includes quotes from big names like James Cameron and Jon Favreau, we wanted to get the perspective of the man leading the trillion-dollar company on the huge bet he's making on the upcoming mixed reality headset.
Tim Cook said in an interview with Bolton that he used Apple Vision Pro to watch the entire third season of "Ted Lasso" and also watched the Ford vs. Ferrari game. The spatial audio felt like reliving that experience in person.
"If you want, you can actually lie on the couch and put the monitor up on the ceiling. I watched Season 3 of [Ted] Lasso on the ceiling and it was incredible! When I got home, I hooked up my VisionPro and watched Ford vs. Ferrari on the ceiling "Through spatial audio, I felt like Ken Miles' Ford GT40 was in the room with me. I think meditation is different from anything I've ever experienced, and I've always had trouble meditating, and he's right about that, and I use it to be more productive."
As for how Cook sees the future of Apple's Vision Pro, the CEO responded that it's difficult to predict how it will develop in the future. When Bolton asked that Cook and Apple were trying to create the future so he shouldn't be the one to predict it, Cook responded with the following:
"What we do is we get really excited about something and then we start to connect the dots and see where it takes us. Yes, we have things on the road map, yes, we have a clear point of view. But a lot of the time, we're also exploring and fumbling. Sometimes the dots are connected. They can take you places you don't expect."
Apple's Vision Pro is off to a strong start with an estimated 200,000 pre-orders, but tens of thousands of people are expected to adopt the headset in droves within the first few weeks. What really matters is whether popularity remains stable or wanes after a few months. Apple's Vision Pro, which sold for $3,499, likely wouldn't sell millions of units, but it left a lasting mark on consumers and competitors alike.
For the mass market to welcome these products with open arms, low-cost options will have to be made, but that's not expected to happen before 2025, and even if it does, there will be some compromises like display downgrades and a switch to iPhone chipsets instead of Mac chips.