The world's first Apple Vision Pro was rolled out of the store, and people queued up at 4 a.m.

In subsequent interviews with the media, Cook also released a lot of blockbuster information. Regarding the price of $3,500, Cook specifically said that this is “putting tomorrow’s technology today (tomorrow’s technology today)”.

At the scene, an Apple user from China loudly asked Cook, when will Vision Pro be released in China and will it be available at WWDC2024? To this, Cook responded with a smile: "Soon."

At the same time, according to Cook, VisionPro has more than 5,000 patents. Cook grouped Mac, iPod, iPad, iPhone, Apple Watch, and Vision Pro products into one category, saying that these products are all revolutionary.

At the same time, Apple officially announced more than 600 new applications, and the number of applications developed specifically for VisionPro and already available has exceeded 1 million.

The Apple store has been completely "crowded", with people upstairs and downstairs inside the store. The store clerks are busy assembling VisionPro for customers. Every Apple experiencer is surrounded by 1-2 Apple Store members who provide guidance for a period of time. Each user is limited to 15 minutes of experience (maybe 99% of people have timed out).

Of course, some people can't wait and are already driving their cars and can't wait to take Apple VisionPro home! Some users posted photos and attached the text: The back seat is for Apple Vision Pro, and the seat belts are fastened.

▲Netizens took VisionPro home (Source: X)

Not only are users well prepared, but Apple is obviously well prepared as well. According to Apple, the 600 new apps created specifically for Vision Pro alone are already more than 100 more than the total number of apps in the Quest store owned by VR giant Meta.

▲Apple announced that VisionPro has more than 600 proprietary applications (Source: official website)

Among them, Niantic, the developer of the phenomenal IP game Pokémon GO, has developed a hugely fun life AR mini-game specifically for VisionPro - control a little person to skateboard in all kinds of places you can't imagine in life! (Looks really interesting)

Microsoft Teams and Zoom used for meetings, as well as almost all the daily system applications you can think of in the Apple ecosystem, are all "out-of-the-box" and supported.

▲Microsoft Zoom supports VisionPro (Source: Apple official website)

What’s even more interesting is that after the release of Apple Vision Pro, as of press time, Apple’s stock price fluctuated slightly during the day, but it has not exceeded yesterday’s closing price. VR giant Meta rose sharply during the session, with its market value increasing by approximately US$200 billion, surpassing the previous best single-day performances of Apple and Amazon. Losing the product and winning the financial report, Xiaozha is not losing money this time?

▲As of press time, changes in Apple’s stock price (Source: Google)

How is the on-site sales of Apple VisionPro? What latest details have been revealed, and what is the actual actual use experience of consumers? Is the VisionPro worth 25,000 yuan worth buying? Zhidongxi brings first-hand reports. Zhidongxi has also arranged for manpower to be stationed in the United States to pick up the goods, and will share more in-depth experiences and interpretations of real machines as soon as possible.

1. Chinese users rushed to the scene in New York and queued up at 4 a.m. to wait for the first release.

How attractive is Apple VisionPro? Four days ago, on January 30, while others were preparing to go home for the Spring Festival, an Apple enthusiast from China took a nearly 20-hour flight from Hong Kong, China to San Francisco, and then transferred to New York, just to be the first to experience Apple Vision Pro.

During an early visit yesterday, he discovered that the flagship store on Fifth Avenue has been divided into two areas. One is the area where Apple sells mobile phones, and the other is the underground floor specially opened by Apple for Vision Pro. Cook also dedicated a Twitter post to preview the Apple Store overhaul.

Later, he took the opportunity to buy an iPhone 15 Pro in the store and quietly asked the store clerk when it would be better to queue up. The Apple Store clerk said: "Maybe four or five o'clock." So when he arrived at 4 o'clock New York time in the morning, there was almost no one there. When it was around 5 a.m. New York time, there was already a long queue near the Apple Store on Fifth Avenue.

▲Line up to buy VisionPro in the early morning (Source: Internet)

Looking around, many Chinese people are standing at the front of the team. After a little inquiry, he found that domestic VR/AR giants sent people to snap up VisionPro, and many people even shouldered the responsibilities of multiple organizations, just to get Apple's first spatial computing device as soon as possible.

At this time, in Los Angeles, another section of the American map, there are also many domestic VR players who have come specifically for Apple Vision Pro and are eagerly waiting to experience Apple Vision Pro.

Obviously, this is a sacred moment for technology enthusiasts around the world, and everyone has to attend this technology feast together.

2. The difficulty of booting the computer makes people want to give up. The display of Apple VisionPro is amazing.

In fact, it is not easy to enter the world of Apple VisionPro. At least three Apple users who experienced it on-site said during the experience: "It's too difficult, what should I do next?", "The machine seems to be stuck, and I can't find the next operation interface." Even after asking for help from multiple Apple Store employees, some users found it difficult to find a solution to the problem.

Apple does not create a dedicated large-screen demonstration platform, but provides specialist services to every purchasing user. If you make an appointment for a 15-minute product experience, an Apple specialist will teach you step by step how to turn on the phone, how to complete OpticID authentication, and enter the Apple VisionPro interface.

1. Turn on the machine: the weight problem is not obvious, and the volume is the ultimate at the moment.

Since in the past two years, all-in-one VR machines, mainly Meta, have dominated the entire consumer VR market, many old VR users were surprised to find that there was no response after long-pressing the power button after bringing Apple Vision Pro. When they discovered that Apple Vision Pro still needed to be plugged in, they were the first to feel that Meta and Apple were making two different forms of headsets.

After long pressing the number button on the upper left, Apple's signature "hello" will appear in front of the user and enter the virtual human settings of hands, eyes and Persona.

▲Wall Street Journal reporter sets up Persona (Source: Youtube)

You can choose to skip setting up Persona, or wait 15 minutes for Persona to complete setting up your first profile. Many users are stuck at this stage and even think there is something wrong with the headset. During the long wait, restarting VisionPro may be a good way.

As they gradually get used to the way Apple VisionPro is used and everything becomes better, users’ views on Apple VisionPro change again. "It's so shocking, this is really amazing." Many buyers exclaimed in unison.

As for the weight issue that people are most concerned about, many users said after a short experience: "It's not heavy, not heavy at all." After a while, some people said: "Maybe it's because I'm too excited, I didn't feel it at all."

In an interview published by Vanity Fair on February 2, Apple Vice President of Industrial Design Richard Howarth responded to recent questions about the size and weight of the headset. He said: "We have no way to make it lighter and smaller. Today's technology can only do this." He also emphasized that this is a product that is "worn on the face in the future." Greg Joswiak, Apple's senior vice president of marketing, also mentioned: "We have packed almost all the technology that can be packed into such a small form factor."

▲Apple Senior Vice President of Marketing Greg Joswiak (Greg Joswiak) at the sale site (Source: X)

2. Display: The see-through function supports ultra-high-definition display, and large-screen projection is comparable to iMax screen

The most amazing thing is the display effect. In the experience of "Encountering Dinosaurs", users can directly feel that they have entered a new space environment and watch the dinosaurs in the distance come to them. "We are in the age of the dinosaurs," one experiencer said. The Apple VisionPro in front of him seemed to have created a 200-inch iMax screen. The spatial audio effect of his Apple headphones was shocking. "When the dinosaur came towards me, I told myself that I was not afraid. When it actually walked in front of me, I subconsciously touched its head." An interactive experience based on spatial computing happened naturally.

Another amazing display effect is the video perspective effect. During the process of picking up the goods, users can always carry Apple VisionPro with them to perform all reality-related operations. Whether you are wearing a headset to reply to messages on your phone or communicating with others, Apple VisionPro's video perspective simulates real effects, making people almost forget that they are wearing a headset, and it seems like a pair of large glasses.

3. Content: Create 600+ new applications specifically for VisionPro, and experience Microsoft Family Bucket while wearing VisionPro

Apple is obviously well prepared for VisionPro’s content ecosystem. Due to the restricted on-site environment, currently on-site users can only directly experience some applications. But according to Apple’s heavy official announcement, there are now more than 600 new applications specially developed for Apple Vision Pro, and the number of supported applications has exceeded 1 million!

Even China’s top mobile game, MiHoYo’s Star Rail, has officially announced that it supports Apple Vision Pro!

Disney will also immediately release official videos, bringing various novel viewing experience tutorials.

Niantic, the developer of the phenomenal IP game Pokémon GO, has developed a hugely fun life AR mini-game specifically for VisionPro.

You can play Skateboard Man wherever you can see it in your life! On the washing machine, on the sink, on the shelf, on the roadside... there is nothing you can't think of!

Friendly business Meta was so scared that it quickly supported the spatial video playback function. Yes, it was officially announced today. It can be seen that regardless of the sales of VisionPro, Apple has brought unprecedented influence to the entire spatial computing content ecosystem.

As for after experiencing many functions, is Apple VisionPro worth buying? An Apple user who bought 4 units at once said: "Although I have experienced Quest2 before, Apple VisionPro is really complicated, but I still have to buy it."

3. Cook shared tips for wearing VisionPro for the first time. Talking about VisionPro is about seizing the future.

Today, photos of Cook wearing VisionPro were also exposed for the first time. In an interview with Vanity Fair magazine, Cook also shared some of his own experiences using VisionPro. "For example, you can lie on the sofa and set the display to the ceiling. It feels incredible!" Cook mentioned that he watched the third season of "Ted Russo" and "Ford vs. Ferrari" on the ceiling, and even meditated. “It’s my productivity tool.”

Recalling the key moment when we first decided to build VisionPro. Apple CEO Cook talked about his experience of "landing" on the moon with the help of VR equipment at Apple's Mariani1 campus. "Early on, I knew we would get to where we are today years ago. I didn't know the exact timing, but I knew we would get here."

Regarding the release of Apple Vision Pro today, industry insider KidApp author commented on Vision Pro that if Apple Vision Pro Pro is compared to the 2007 iPhone, then MetaQuest 3 feels like the 2007 LG Prada or Droid phone.

The deputy editor of TechReviews&Guides mentioned that the front of Apple's Vision Pro is a bit heavy, but even after wearing it for 2 hours, my neck was completely fine and I didn't feel tired or "need" to take it off.

He further experienced the battery life of VisionPro. After using Slack, X, writing with the CMS in Safari, opening some iPad apps, and playing two 15-minute YouTube videos, the Apple Vision Pro was at 50%.

Conclusion: After ten years of dormancy, Apple VisionPro emerges from the cocoon

The Apple flagship store on Fifth Avenue in New York City was once the place where Apple sold its first iPhone. Now, here we witness Apple opening a new era of spatial computing.

People staying up late queuing up, scalpers making a lot of money buying, and enthusiastic on-site experience... Today, Apple has become the top player in the technology industry with VisionPro, attracting the attention of the entire XR industry, and also reflecting the dominance of the Apple brand. Judging from the scene on the launch day of Apple VisionPro, we can clearly feel that many domestic and foreign consumer electronics enthusiasts are still loyal "old Apple fans". Many domestic XR companies have also come to the United States to purchase Apple VisionPro.

Although we know that head-mounted display products are no longer a new story, we will still look forward to Apple bringing us some new stories. From Oculus Rift in 2013 to Vision Pro in 2024, countless technology giants have wanted to become the leader in the head-mounted display industry. Microsoft's HoloLens, Google's AR glasses, and Meta's Quest series, these products all shone for a while, but in the end they gradually faded from the market or remained tepid because the products themselves were not paid for by users. Now, the handover of this major head-mounted display market test has passed to Apple. After eight years of preparation, Apple finally stepped into the mass market to answer the question.

But this is obviously a tough battle. Regardless of the price factor, judging from the existing head-mounted display experience, Apple VisionPro cannot escape the basic difficulties of VR headsets: weight, battery life, dizziness, compatibility with different groups of people, etc. Some of the original problems of VR headsets have not been solved.

Nowadays, the new gameplay brought by Apple VisionPro is still controversial: How practical is the eye movement interaction method? What is the significance of double-sided screen? Can Apple Vision Pro really be used as an office tool? In the past, we have always observed the functionality and significance of VisionPro in the environment set by Apple and among the people given by Apple? Starting today, we will usher in a group evaluation experience of at least 200,000 users to view the capabilities of Apple VisionPro from multiple perspectives.

For Apple itself, this is Apple's most important new product launch in the past decade. VisionPro is the first new innovative category created by Apple after releasing the first Apple Watch in 2015. According to early reports from Bloomberg, the entire VisionPro project took nearly 10 years from project establishment to sale.

As the "representative work of the Cook era", the shipment volume of Vision Pro, on the one hand, represents the degree to which today's users recognize Apple's innovation capabilities. On the other hand, it gives the answer to a question that has been controversial for a long time. That is, can Cook, who has always taken advantage of his management skills, be able to maintain Apple's past innovation dominance in the consumer electronics industry? Market feedback from VisionPro in 2024 will give us the answer.