According to the latest report released by market research organization Counterpoint Research, the global smartphone market revenue in 2023 will be approximately US$410 billion (approximately RMB 2,948.9 billion).Apple owns 1/2 of them.Data show that global smartphone shipments fell by 4% to 1.17 billion units in 2023. However, as the average selling price increased by 2%, reaching US$350 (approximately RMB 2,517) for the first time, the global smartphone market revenue fell by 2% to just under US$410 billion.
Among them, the average selling price of Apple iPhone increased by 2% year-on-year.Reaching a record high of US$890 (approximately 6,401 yuan),Full-year iPhone revenue reached US$203 billion (approximately 1.46 trillion yuan),Accounts for half of global mobile phone revenue.
It is worth mentioning that Apple will account for 20% of global mobile phone shipments in 2023, which means thatApple earns 1/2 of global revenue with 1/5 of its shipments.
The agency stated,Apple further promotes the trend of high-end smartphones,In 2023, one in every four smartphones will have a wholesale price of more than $600 (approximately RMB 4,315).