A few days ago, well-known Apple analyst Ming-Chi Kuo said that the sales differentiation of different models of the iPhone 15 series is relatively obvious. He expressed, iPhone 15 and 15 Pro sales are lower than expected. If Apple does not reduce prices, it may cut orders.. Due to low expectations, iPhone 15 Plus may increase orders because the sales results are not that bad.
access:
Apple Online Store (China)
Only iPhone 15 Pro Max performed better than expected, this year’s orders have been raised to 35 million units (14ProMax last year was 28 million units), which is the biggest driver of iPhone performance in the fourth quarter of this year.
Ming-Chi Kuo believes that Apple’s iPhone revenue and profits in the fourth quarter of this year are expected to be better than expected based on surveys of initial iPhone sales results. It still maintains its forecast of 80 million iPhone 15 series shipments in the second half of 2023.
On September 22, the iPhone 15 series was officially launched.According to quotations from multiple third-party channels in Huaqiangbei, the prices of iPhone 15 and 15 Plus both fell below Apple’s official website price at first, while 15 Pro and 15 Pro Max both had a slight premium.
According to screenshots provided by third-party channels, the current maximum price of 15ProMax 1TB full color is 16,888 yuan (official price is 13,999 yuan).