German software giant SAP has become the latest company to remove Tesla from its list of electric vehicle procurement suppliers. It is reported that this company's own fleet has a total of 29,000 vehicles, once again showing the impact of Tesla's pricing policy on such "super large customers".

In an interview with Germany's Handelsblatt, SAP's fleet director Steffen Krautwasser explained the decision,Compared with other car companies, Tesla's selling prices fluctuate more, which increases the difficulty of fleet planning and also brings economic risks-Tesla has cut prices multiple times in 2023 and 2024, which has also lowered the resale price of used cars. For customers who hold a large number of Tesla electric vehicles, this is a big problem.

Although Tesla has not cut prices as frequently as at the beginning of last year in recent months, the most recent price cut just occurred in mid-January. Among them, the price of the Model Y standard version in the German market was reduced by 1,900 euros to 42,990 euros, while the long-range and high-performance versions were both reduced by 5,000 euros to 49,900 and 55,990 euros.

Tesla's value preservation problem is also a problem that car owners around the world empathize with.According to statistics from CarGurus, an American second-hand car price website, more than 70,000 US dollars of second-hand Model Y can still be sold in the summer of 2022. The current average second-hand price hasDropped below $40,000.


(Source: CarGurus)

A simple calculation shows that for a fleet with 10,000 vehicles, a price drop of US$10,000 per vehicle means a US$100 million impairment on the company's books, and this happens quickly within 1-2 years.Judging from the prices in the US second-hand car market, Tesla Model Y has experienced an impairment of about 30% in the past year.

Like many European and American companies, SAP has also set a carbon neutrality goal. The company has stated that it will no longer purchase gasoline vehicles after 2025 and will complete the electrification transformation of the entire fleet by 2030. SAP's fleet is primarily used to support the company's daily operations and employee welfare, and operates primarily in Germany.

The ones who can't bear it are them...

In its financial report in mid-January this year,Hertz, the largest car rental company in the United States, has said it will sell 20,000 electric vehicles in its fleet and the proceeds will be used to purchase fuel vehicles. The company said that shifting its focus back to fuel vehicles will help its profit performance.

Due to the announcement of “purchasing 100,000 Tesla electric vehicles” in 2021,Of the electric vehicles currently accounting for 11% of the Hertz fleet, 80% are Teslas. Hertz also "complained" in its financial report that electric vehicles have problems such as low rental demand, low residual values, and higher-than-expected maintenance costs.

Similar to SAP,Germany's Sixter Car Rental also excluded Tesla from its purchase list at the end of last year and will gradually replace the Tesla that continues to cut prices from its fleet.

Sixter continues to promise to achieve 70-90% electrification of the fleet by 2030, but he is not buying a Tesla now. In mid-January this year, Sixter announced that it had reached a purchase agreement with Stellantis for 250,000 vehicles, which also includes a certain number of electric vehicles.