At the 2024AWE China Home Appliances and Consumer Electronics Expo, Hisense, the world’s second largest color TV giant, exhibitedLaser holographic AR-HUD and laser panoramic projection solutions, fully demonstrating the application potential of laser display in the vehicle space.
It is understood that Hisense Laser car HUD uses full-color laser projection technology, which improves the color expression by 48% compared with traditional LED displays. It can project images onto the windshield, providing drivers with clearer, safer and smarter driving assistance functions.
According to the official introduction, Hisense laser holographic HUD display system adopts a highly integrated design.The volume is 80% lower than the traditional secondary optical solution, and the luminous efficiency is twice that of traditional LEDs.
It uses on-board optical technology to achieve panoramic projection of side windows/rear windows, turning the car windows into giant image screens and turning the car into a mobile immersive cinema.
With smaller size, larger display area, clearer image quality and higher energy efficiency, it has become the best choice for in-vehicle display and has a global leading advantage in the in-vehicle embedded assisted smart driving market.
Data shows that laser display technology uses laser as a light source.Display technology that projects images onto screens or other media through reflection, refraction, diffraction, etc..
Laser display technology has a series of advantages such as high brightness, high color gamut, high resolution, high contrast, low power consumption, low heat dissipation, long life, and small size. It can not only achieve ultra-high-definition display, but also adapt to different projection distances and angles to achieve various forms of display such as large screens, curved screens, and holographic screens.