He Xiaopeng, chairman of Xpeng Motors, recently announced at the China Electric Vehicles 100 Forum (2024) thatXpeng will release a new sub-brand, focusing on the global market of 100,000-150,000 people.Well-known car blogger Han Lu shared a set of real car spy photos of Xpeng's new brand model on Weibo, revealing the front and body details of the new car.
Judging from the actual car pictures, the car adopts a new design language, which is significantly different from existing Xpeng models. The overall design style is more sporty. The new Y-shaped headlights combined with the sports kit under the front of the car are very sharp.
He Xiaopeng said that the new brand has finally reached the stage where it can be shared with the outside world.
He said that after getting deeper into car building, he will find that there is huge market potential in the price range of 100,000-150,000 yuan., but it is extremely difficult to make a good car in this range that is excellent in all aspects, equipped with our best intelligent driving capabilities, and has a suitable profit.
This requires enterprises to have extremely strong scale and systematization capabilities, and many friends are also exploring this price range.But there is no brand that can bring the ultimate smart driving experience here yet..
To this day,We are finally ready and believe that this brand will be a new species of subversive innovation, so stay tuned.