Amazon plans to launch an AI chatbot, internally codenamed “Project Nile”

Amazon is building an AI-driven chatbot and plans to integrate it into the search bar of Amazon's website to optimize customers' search experience on its e-commerce website. It may be launched as soon as January next year.It is reported that,The project, internally codenamed "ProjectNile," will add a layer of artificial intelligence to Amazon's existing search bar to enable instant product comparisons., allowing users to ask more specific questions and give more accurate recommendations based on search context and personal shopping data.

Interactive search powered by artificial intelligence can improve the Amazon shopping experience.

Additionally, Amazon hopes the changes will increase sales, especially on mobile devices.

Amazon Services (AWS) previously announced the launch of the Bedrock generative artificial intelligence service and its own large-scale language model Titan.

Amazon has been researching artificial intelligence for more than 20 years, and its AWS cloud service has accumulated more than 100,000 artificial intelligence customers. Amazon has also been using a tweaked version of Titan to offer search through its homepage.