High-end business wars often use the simplest methods. Tianyancha App shows that recently, the second branch of Linyi Meizun Building Materials Co., Ltd. was fined 400,000 yuan by the Weihai Wendeng District Market Supervision and Administration Bureau for damaging the business reputation of competitors. The reason for the punishment shows that the party concerned, as a Meituan food delivery partner in Wendeng District, is a peer operator and has a competitive relationship with Weihai Juyi Network Technology Co., Ltd., which is authorized to operate Ele.me Food Delivery in Wendeng District.
The video and copy of a rider wearing Ele.me delivery clothing spitting into a meal posted on the Douyin APP by employees of the party involved was false information fabricated out of thin air by others. This false information spread rapidly among the public after being released by the party, causing damage to Ele.me’s business reputation, product reputation and actual operations.
Looking at the Chinese business world in recent years, the most real business wars often require only the most direct way to deal with them.
Previously, the battery of another "Pinecone Sharing Bicycle" was stolen in Fuyang, Anhui Province. After investigation and judgment, the police identified the suspect as Peng, an employee of "Qingju Bicycle Sharing". On November 10, under pressure, Peng came to the police station with the stolen battery and surrendered, and confessed to the fact that he had committed multiple thefts. Later, Peng was criminally detained in accordance with the law for the crime of theft. Coincidentally, the person in charge of Hello Motorcycle in Kunming used a knife to cut the seat cushions of 70 Meituan motorcycles in one night and was detained administratively for 10 days.
Netizens concluded that a fake business war: the two sides sit in the office and scheming, strategizing, and having far-reaching plans to win without a fight; a real business war: either directly scratching the car seat or stealing someone's battery, everything is so simple and unpretentious.