According to the 2024 "Most Valuable Global Brands" report released by KantarBrandZ, AMD's brand awareness has surpassed Intel's, while Nvidia has experienced the largest growth. NVIDIA ranks among the top ten, and AMD's brand awareness surpasses Intel's, which shows that AMD's efforts in the field of artificial intelligence are indispensable.
It would not be wrong to say that AMD is the clear winner from companies like Intel in the artificial intelligence boom, especially in the professional field. Compared to Intel's Gaudi series, the company's Instinct series of artificial intelligence accelerators have been a huge hit with customers for the simple reason that AMD has done a better job of capitalizing on market hype and winning customer trust. In addition to this, AMD's new artificial intelligence-focused consumer products, such as StrixPoint APU, have also gained huge market recognition. Based on these factors, Kantar puts AMD's overall brand value above Intel.
Kantar's BrandZ Most Valuable Global Brands report ranks the world's top brands based on a combination of factors including customer sentiment and financial data. This also reflects consumer sentiment towards the brand and shows the company's popularity in the minds of ordinary consumers. The report's business technology and service platform category shows that AMD has achieved good results, rising in the rankings and reaching a brand value of US$51.86 million. This is a recognition of the company's value and has little to do with market value.
Since 2023, AMD's brand value has increased by 53%, while Intel's brand value has increased by 23%, indicating that AMD has made great progress in the market. AMD is currently ranked 41st, while Intel is ranked 48th.
AMD was named to this year's "Top 10 Rising Brands" list, which includes NVIDIA, which is growing at a whopping 178%, and Instagram and Facebook, which are also seeing double-digit growth. The top five brands by market value include Apple, Google, Microsoft, Amazon and McDonald's, with Nvidia ranking sixth. Nvidia's own brand value has also increased significantly by 178%, indicating that the company has dominated the technology world and is expected to break into the top five this year.
While this report doesn't entirely reflect the actual situation, it does indicate that the competition between AMD and Intel is fierce, and for now, AMD seems to have a slight advantage. Not only has AMD made great strides in artificial intelligence, but it overall looks better positioned to capitalize on the market. These data may change after Intel's next-generation platforms (such as Lunar Lake) are unveiled, but for now it can be safely said that AMD has won in the competition with Intel for brand value.