Meituan’s drone service officially launched in Lianhuashan Park, marking the park becoming the first national key park in the country to introduce drone delivery services.The drone delivery route was carefully planned, and its landing point was cleverly set near the scenic camping area in the park, which greatly improved the shopping experience of tourists. With just one click, tourists can enjoy nearly 100 selected products such as various ice-cold drinks, fresh fruit cuts, and camping equipment next to the tent in as little as 9 minutes from placing an order to receiving the goods, which greatly shortens the waiting time and makes the trip more enjoyable and worry-free.
For a long time, due to park management regulations, takeaway workers have been unable to ride electric bikes into the park for delivery, resulting in tourists having to go outside the park to pick up meals. This inconvenience is even more troublesome, especially in the hot summer. The embarrassing scene of ice drinks turning into hot drinks often happens.
Now, the introduction of Meituan drones has completely changed this situation.This innovative measure allows tourists to instantly enjoy convenient and efficient delivery services while enjoying the natural beauty. This innovative measure has undoubtedly become the biggest highlight of the service.
What is even more remarkable is that the changes in the drone delivery model not only improve the tourist experience, but also stimulate the vitality of surrounding businesses.
Take this year's May Day holiday as an example. Meituan's drones experienced a "blowout" of orders on park routes in Shenzhen, driving a surge in takeout orders from surrounding merchants. Some merchants' order volume increased by more than 300% year-on-year. More than 80% of takeout orders clearly specified that they require delivery to scenic spots via drones, demonstrating the huge market potential and commercial value of drone delivery.
Data show that as of the end of June 2024,Meituan UAV has opened 31 routes in Shenzhen, Shanghai, Guangzhou and other cities, and has completed more than 300,000 orders in total. Its services can cover a variety of scenarios such as offices, communities, scenic spots, municipal parks, campuses, libraries, etc., and can provide users with over 90,000 product choices.