Brand loyalty is a very important indicator. It tests user retention and can also attract more new users to join through word of mouth. This morning, Tesla Vice President of External Affairs @Grace Tao Lin-Tesla shared a picture on Weibo, in which the most highlighted part is: Tesla vehicles use one-piece die-casting technology and have a super strong body, which can make the vehicle safer and further reduce the frequency of daily maintenance. At the same time, it also specifically stated that "Many car owners still choose Tesla after the accident".
Through the picture he shared, you can jump to an article published by a self-media "Tspace special space", which mainly talks about the excellence of Tesla's one-piece die-casting technology. For details, you can click here to jump to read.
The article stated that a recent video of a Tesla being "pinned" by two heavy trucks from the front and back sparked heated discussions among netizens. From the video content, it can be seen that the Tesla's airbag popped up immediately. What is surprising is that under such a powerful impact,The Tesla A-pillar has not deformed, the overall body is still strong, and the drivers and passengers are safe., got off the car safely and walked around.
And this is not an isolated case. Tesla's powerful rigid body has protected car owners' lives at many critical moments. In addition to the one-piece die-casting process, the steel-aluminum hybrid body frame and H-shaped anti-collision structure have effectively reduced the deformation of Model Y in a collision accident. Tesla has also made a reinforcement design for the AB pillar in the anti-collision area to reduce the deformation of the door frame during an offset collision.
It is reported that Tesla proposed the "one-piece casting" technology in 2019, and then began to apply it on Model Y in 2020. By applying the one-piece die-casting technology, the rear floor of the car can integrate 80 parts originally produced through stamping and other processes into one cast part, greatly improving the integration level.At the same time, the new assembly method can reduce the production cost of electric vehicles by 50% and reduce factory space by 40%..
However, one-piece casting is not all advantages.For example, the maintainability is too poor, once damaged, it can only be replaced as a whole, which indirectly leads to an increase in new energy vehicle insurance premiums. Of course, compared with life safety, the extra insurance money spent is really nothing.