According to the documents released by the Shanghai Municipal Planning and Nature Administration Bureau, yesterday Shanghai Shijie Technology Co., Ltd. (a wholly-owned subsidiary of MiHoYo) officially acquired the xh215-02A plot of Hongmei Street, Xuhui District for 1.0772 billion yuan. This land is located in the core area of Caohejing Development Zone. It is used for scientific research and design with a term of 50 years. It is only 200 meters away from the Line 9 subway station.
If calculated according to the information disclosed in the pre-contract, the above-ground building area of the land is about 98,000 square meters, which is equivalent to MiHoYo only spending about 11,000 yuan per square meter to complete the deal. Comparing the price of xh212d-01, a scientific research and design land in the same area, with a price of about 15,000 yuan/square meter, MiHoYo's transaction price is also a good deal.
Of course, there are certain conditions for obtaining preferential policies for scientific research and design land. In the transfer document of this land, it is clear that this land will focus on building a comprehensive international innovation community with a concentration of innovation and entrepreneurship elements, and introduce the headquarters of Yuanshi industry and digital entertainment leading companies.
The pre-contract states that the sales revenue of the enterprise on the land parcel must be no less than RMB 1,599,983,400 per year, the total tax revenue must be no less than RMB 3,333,230,400 per year, and the tax output intensity must be no less than RMB 187,214.91 per square meter per year.
At the same time, the contract also stated that the above data is the three-year average standard of the group from 2023 to 2025. The tax standard will be reached in 2026 and subsequent years, which will need to be separately negotiated with the district industrial department.
In other words, to win this land, MiHoYo needs to ensure that the tax revenue it contributes for three consecutive years from 2023 to 2025 reaches approximately 3.3 billion. To some extent, this also reflects MiHoYo's current strength and their optimism for future development.
According to the contract information, after miHoYo acquires the land, it will start building its own R&D headquarters within 12 months after the land is handed over and complete it within 60 months after the land is handed over.
We have previously reported that the total number of employees of MiHoYo has exceeded 5,000. Although we cannot clearly know the number of domestic employees of MiHoYo, it is natural for this behemoth to have its own office building.
To be honest, it is no longer news that game companies have built buildings in the past two years. For a content-based company with strong cultural attributes, the working environment often affects the inspiration, imagination, and even work efficiency of creators.
We reported a while ago that Lingyoufang spent 7 or 8 months building a 2,000-square-meter office for a team of less than 100 people. The purpose was to provide a comfortable office environment for employees.
In 2021, Station B also spent 8.1 billion to buy a riverside area with a construction area of 360,000 square meters on the Yangpu East Bund in Shanghai. The nature of the land is not limited to offices, but also includes streets, commerce, rental housing, and cultural and sports land. At that time, many migrant workers said that it would be so healing if they could take a look at the river view outside the window after work.
And those big old manufacturers have put office construction on their agenda early. For example, Sanqi Interactive Entertainment built its global headquarters building in the core CBD area of Pazhou, Guangzhou a few years ago. The building has officially topped out and will accommodate 6,000+ employees in the future, becoming an office landmark adjacent to Xiaomanyao.
For another example, after Polk City acquired a plot of land in Putuo, Shanghai, two years ago, it invited well-known designer Tadao Ando to design the building. The total investment is expected to exceed 1 billion yuan.
In the past two months, Mu Tong had just moved into the new headquarters building and posted many unique designs on its official account.
Creative spiral staircase, overlooking the LOGO that looks like Mu Tong
In short, building buildings and opening up offices seems to have become a new trend in the gaming industry in recent years. Not only can it provide employees with a better office environment and take care of their physical and mental health, it can also become an employer brand and a publicity point for attracting talents. Moreover, in terms of asset allocation, directly buying the land and building the building yourself can also reduce the company's office rental costs from a long-term perspective and convert it into stable fixed assets.
At the same time, a company's office building can also reflect its own characteristics, attributes, and temperament, becoming a well-deserved "facade." For example, in the current office building of Laizhi, the signature character "Big Meow" is placed upstairs. Previously, the large electronic screen outside the building would play PVs of its own games in a loop.
As for today's MiHoYo, its brand image has been deeply rooted in the hearts of players. On social media, there are countless "travel guides" for visiting MiHoYo.
On the day when their new building is completed, maybe a new "two-dimensional pilgrimage scenic spot" will appear in Caohejing.
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