A few days ago, everyone in the company's king group suddenly circulated such a screenshot. It was said that Apple CEO Cook actually posted a Weibo post after a long absence and even liked "Honor of Kings"? Good guy, the cards are really full! It can be described with words such as "popular all over the world" and "extremely popular". It seems that although Cook knows "Honor of Kings", he was still shocked to see such popularity.
After some searching, I found out that Cook had come to China in those days, and he went to Taikoo Li in Chengdu.
Cook's trip to China this time can be said to be very low-key, and there was no news at all before it was revealed by netizens.
Of course, Cook didn’t come to Taikoo Li just for shopping. The main reason was that there was a Today at Apple course here.
Today at Apple is an official course open to all customers, including photography, video, music, programming and other fields. However, Taikoo Li's guests in this course are more "heavyweight".
We heard from friends who attended the event that Huang Lanxiao, the general manager of Tencent Interactive Entertainment Tianmei L1 Studio, and Ling Fei, the engine leader of the "Honor of Kings" team, also attended.
Ling Fei introduced to Cook the achievements of "Honor of Kings" in the fields of culture, technology, charity and e-sports. For example, they previously cooperated with the Dunhuang Academy to launch many skins that are very representative of Eastern culture.
For another example, in terms of technology, "Honor of Kings" is more "volume", not to mention the "Juewu AI" that has made countless players cry. In 2020, they even reconstructed the entire rendering pipeline from the bottom up, just to give full play to the capabilities of the latest mobile devices and get better game screen performance.
When talking about these more technical issues, Cook and Lingfei interacted frequently, which really raised expectations.
Ten senior players came to the scene.
Demonstrate the performance of games on iPhone15 series models
A mixed exhibition match between men and women was also organized on site, with ten experts from the Chengdu area competing on the same stage.
There is even a special visually impaired person among these high-level players. She uses touch, hearing and memory to play "Honor of Kings". The operation is very smooth, almost no different from other players present, and it is full of excitement.
What "Honor of Kings" showed at this event left a deep impression on Cook, so he got that Weibo post of praise.
Don't tell me, both Apple and Cook himself have always attached great importance to "Honor of Kings".
For example, at Apple's press conference, when showing off the performance of the A17Pro chip, a number of domestic games including "Honor of Kings" appeared.
This Mozi dish is delicious...
But if you think about it carefully, apart from "Honor of Kings", there are only a few games that can be used as cases by Apple to demonstrate product performance at its own press conference.
This does not mean that any game can be favored by mobile phone manufacturers. On the one hand, the game must have a wide enough audience and the game itself is competitive enough to form a demonstration effect.
Even we and most technology self-media will choose to use these games for testing when they get the manufacturer's new machine for actual testing.
Therefore, there is no need to think that Apple has any other motives. They just want everyone to see how powerful the new chips are.
At Apple's press conference, native 3A masterpieces such as "Resident Evil: Village" and "Assassin's Creed: Visions" were also displayed on the same stage as the king. Judging from this detail, domestic games have actually had considerable influence on a global scale, and Apple will not ignore them.
Earlier Hideo Kojima announced that "Death Stranding" is coming to iPhone
To be honest, Apple has actually started showing games at press conferences very early.
Friends who are familiar with ancient mobile games should all know the "Infinity Blade" series. When it appeared at the Apple conference in 2010, the gears of fate began to turn.
In that era of budding smartphones, "Infinity Blade" relied on the Unreal Engine to provide powerful graphics that were not inferior to PC games, representing the limit of what mobile games could achieve at the time.
The fact that such a mobile game can run smoothly on the iPhone highlights the power of its gaming performance.
Later, "Warhammer 40,000: Free Blade" once again shocked players around the world with its use of the 3DTouch function in the iPhone.
Then both phones sold out.
From these examples, we can see the importance of games for mobile phone performance display.
Because they can materialize the cold data, allowing consumers to perceive it more directly, and subsequently drive product sales.
Not to mention that these high-quality games with both influence and quality can feed back the Apple game ecosystem and bring the entire game market into healthy competition.
As a result, subsequent mobile phone launches have begun to imitate Apple and use game display as a part of "flexing muscles". For game manufacturers, mobile phone launches are also a good opportunity for free publicity.
At the same time, this game must also be able to give full play to the performance of its new products and make consumers want to buy them.
For high-end models, "Honor of Kings" specializes in "customized" game performance improvements to "squeeze" the extreme performance of various mobile phones and launch targeted modes with different frame rates and image quality.
For example, every once in a while, "Honor of Kings" will announce a batch of high frame rate models. Basically, as soon as the new mobile phone comes online, it has already been adapted.
You must know that every time you adapt to a new device, you need to adjust the size of the interface UI and various icons according to the device's resolution, system version, etc.
Not to mention the ensuing system resource usage, how to simplify materials without losing expressiveness, etc.
This is a very tiring job, especially since the Chinese market has a huge population and the models on the market are also very complex. Traditional engine technology is no longer suitable for such complex situations. In order to solve these problems, it has gone through three iterations internally.
In the end, they specially developed a technology called "differentiable rendering" to ensure that the picture presented on each device is the optimal solution under the current hardware conditions.
For example, I have been playing "Honor of Kings" for several years, and I have changed my mobile phone three or four times. Every time I change my mobile phone, I can feel the improvement in smoothness and frame rate. Especially after using the extremely high frame rate mode, I can never go back to 60 frames.
I think this is why it has been an evergreen tree at mobile phone launches for eight years, because it highlights one thing and never picks out the device.
I think this may be why they are big manufacturers, because they are more willing to let their products reach more people, and they also have the ability to allow people with low-end mobile phones to experience smooth games and enjoy the fun of games.
"Glory of Kings" is undoubtedly a very successful game.
Of course, many people may have different criteria for judging the success of a game, but Xiaofa has another idea: a successful game should be one that everyone can play as much as possible.
Happiness should be within easy reach and should not be restricted by so-called "hardware conditions".
After all, the real happiness in the world is the happiness that everyone can easily feel. Otherwise, happiness becomes a privilege~
Write an article:SamuraiHeartedit:Noodles & Borderscover：Huanyan