Brother Xiao Yang has not been in the top 10 stores for 3 months in a row. He lost over 200,000 followers in one day and 2 million followers in 30 days.

On September 18, Internet celebrity "Crazy Little Yang" recently promoted the sale of "Hong Kong Meicheng Mooncakes" in a live broadcast room. It was revealed that there are no stores in Hong Kong. Therefore, a large number of netizens claimed that it was suspected of false advertising. In addition to the previously exposed Mei Cai Meat Meat incident and the missing contact incident of its female anchor Momo, Xiao Yang was accused of being "negatively entangled". On the 17th, the Anhui Hefei High-tech Zone Market Supervision and Administration Bureau issued a situation report stating that it had opened an investigation into suspected "misleading consumers" during the live broadcast of Sanyang Network Technology Co., Ltd.

According to statistics from the Cicada Mama platform, the account "Crazy Little Yang" lost 215,000 followers in one day. According to previous media reports, the account has lost 2.18 million followers in the past 30 days. Data shows that Crazy Little Yang Geda ranked 13th on the monthly (August) list, falling out of the top 10. In the past 30 days, Crazy Little Yang has had 4 live broadcasts, with an average of 20.95 million viewers per game, and average sales of 50 million to 70 million per game.

It is understood that in February this year, Xiao Yang’s personal account fell out of the top 20 list of short video live broadcast masters. In the face of doubts, Brother Yang explained during the live broadcast that he only promoted goods through one live broadcast in February. "It is normal not to be in the top 20." However, in the top 20 list of Douyin live broadcast masters selling goods in March, Crazy Brother Yang is still not on the list.

According to data from Cicada Mama, in the Douyin sales master list in May, Crazy Little Yang once again returned to the top ten, ranking ninth with sales of 235 million yuan. Its rankings in June and July were 24th and 15th respectively. In addition to its ranking of 13th in August, Crazy Little Yang’s account has not been in the top ten of the sales list for three consecutive months.