Nintendo has made it clear that it has no intention of participating in the "console wars" of chasing configurations. Instead, the company wants to focus on creating unique content. During the Nintendo Museum press conference, legendary game designer Shigeru Miyamoto was asked in an interview with Famitsu why he decided to build the museum in Uji-Okura. In response, he delves into the conditions that led to the creation of the museum.
By preserving all of Nintendo's past assets in a museum, Miyamoto hopes that not only company employees, but those who have known Nintendo for three generations (parents and children) will see these assets and understand what Nintendo is all about.
Miyamoto wants people to understand Nintendo in this way, rather than getting the company involved in a "console war" that's all about high specs and how to improve the performance of consoles. He said he built the museum because he thought it would be a great opportunity to make people understand that Nintendo will continue to create unique things as a company using every type of technology that exists today, and that it will continue to work on not just games, but all kinds of other entertainment content, including movies.
The legendary game designer shared similar words in another interview. On the topic of competition, he shared the views of former Nintendo president Hiroshi Yamauchi. In the past, he said, Mr. Yamauchi would tell him and others in the company that they were not good at fighting. According to Hiroshi Yamauchi, they are weak and therefore, they should not start fights with other companies. Miyamoto explained that this has been Nintendo's long-standing motto for originality. He also talked about the industry's shift toward AI-based development. He said it may seem like Nintendo is deliberately going against the grain just to go against AI, but it's actually more about trying to find what makes the company unique.