Apple hasn't opened a new store in three months, but that will change in early November. Apple will open its Apple Mix C Wenzhou store at 10:00 am local time on November 4. This is also the 46th Apple store in mainland China. The store located in the MixC shopping mall in Wenzhou, Zhejiang will be decorated in the style of local textile printing technology with a long history.
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Apple Online Store (China)
According to Michael Steeber, this is also the fourth new store in Zhejiang Province and the first new store in Wenzhou. The Apple retail store will be located in a single-story store on the L1 floor of the mall.
Steeber pointed out that this will be the tenth Apple store in China to use the MixC prefix, which refers to the China Resources Mixc chain stores across the country.
Photos obtained from Weibo show that to promote the store, Apple covered the entrance with a temporary fabric mural. The mural uses an ancient textile printing and dyeing technology, which is translated as "blue jade", and Wenzhou is the birthplace of this technology.
In addition to the physical fabric murals in the store, Apple also released wallpapers for Mac, iPad, and iPhone and Apple Watch-related theme dials. These wallpapers can be found on the AppleStore page on Apple's website.