Things are looking up for Google Pixel, with the company seeing huge gains in U.S. smartphone market share. This is according to information provided directly by Canalys, which released its latest "Smartphone Market Pulse" report for the third quarter of 2023. The report shows the top smartphone OEMs along with relevant figures.
Apple still holds the top spot, selling 17.2 million smartphones in the third quarter, accounting for 55% of the market share. As expected, Samsung ranked second with 6.8 million units sold and 22% market share, and Motorola ranked third with 2.8 million units sold and 9% market share. Followed by TCL, with sales of 1.3 million units and a market share of 4%. So, where does Google fit into this?
Google ranks fifth with sales of 1.2 million units and a market share of 4%, which is almost the same as TCL. The combined market share of other companies is 5%, indicating that the majority of the US market is occupied by Apple and Samsung.
While all other companies saw some decline in smartphone shipments, Google and Motorola saw shipment growth. Motorola grew 14% year-on-year, while Google's annual growth rate was as high as 117%.
This is of course a good thing, because not only will Google enjoy the fruits of growth, but it will also allow the company to stand out in a better way, which will also inject confidence into the development of Pixel devices. Pixel8Pro is indeed the first Google device that has attracted attention in recent years. Although many people have known about Pixel before, they have never thought of buying them. Hopefully, this upward trajectory of Google can continue and slowly become a major player in the market.
On the one hand, the Pixel 8a is in development. The phone should be launched sometime next year, and the lower price will help the company gain more market share. The Pixel 9 series will be unveiled at the end of 2024, and Google may also launch a new foldable device.