Chairman of the Board of Directors of Porsche: The average annual income of Porsche owners in China is 3 million yuan

SAIC-Volkswagen held a "40th Anniversary Celebration" event today. Chairman of the Board of Management of Volkswagen Group and Chairman of the Board of Directors of Porsche, Obermu, attended the event. At the event, Obermu said when talking about the current development status of Porsche in the Chinese market,The average age of Porsche's Chinese customers is only 37 years old, and 51% of the owners are female. The average annual household income of Porsche owners in China reaches 3 million yuan.

Previously, Porsche said that the portraits of Porsche car owners in the European and American markets are mainly mature men around 50 years old.

Compared with those in the European and American markets, the average age of Porsche owners in China is younger, a full generation difference.

and,The proportion of female Porsche owners in China is higher, exceeding 50%, while in the German and American markets, it is only about 20%.

However, even though Chinese car owners are younger and more female, Porsche has also encountered declining sales amid intensifying competition from China's luxury new energy models.

The financial report shows that in the first three quarters of this year,Porsche China delivered a total of 43,280 new cars, a 29% year-on-year drop, making it the single market with the largest decline for Porsche.

Affected by multiple unfavorable factors, Porsche's revenue in the first three quarters fell 5.2% year-on-year to 28.56 billion euros; operating profit in the first three quarters fell 27% year-on-year.

Porsche officials pointed out that weak sales in the Chinese market and ongoing model modifications dragged down overall performance.