The thing is like this, just the day before yesterday, one of our editors and directors from the review team "unauthorized" bought a car without asking the opinion of our automobile department, and paid a 5,000 deposit to Jiyue. Then the next day,Extremely poor management,CEOXia Yiping sent an internal letter and started "Entrepreneurship 2.0".(Actually, I’m dying soon)
But fortunately, as soon as the incident came out, all the peers were vying for Jiyue's customer base. Now if Jiyue's prospective car owners transfer orders, Jiyue can give you points, and Zhiji will directly give you 5,000 cash back. After two days of hard work, our colleagues finally got a false alarm (switched to 001).
However, migrant workers in Jiyue are not so lucky.
Let's take a closer look at this internal letter. There are four big characters written between the words. I'm at a loss.
Jiyue employee Xiaofang (pseudonym) told Brother Neck that the company has given them two options now. One is to continue to work in the company normally.No salary, no social security, advance and retreat together with the company. The other is to resign immediately and the company will give you N+1 compensation." expected "Issued in February.
It’s hard to say whether it can be sent on time...
What’s outrageous is that Xiaofang and his colleagues’ November wages were deducted from five insurances and one housing fund. As a result, the company has no money in its account and has not paid social security for them, so they can’t make up for it themselves.
This is too much. Cutting off social security may affect a series of problems such as settlement and children's schooling.
To be fair, this information is likely to be very temporary and unexpected among employees, so much so that a Jiyue anchor broke down in tears when told about the company in the middle of the broadcast, and our colleague Jiyue sales contacted him to pick up the car information in the morning, but was about to be fired in the afternoon...
So, the employees went to the company today to ask for an explanation. They spoke fiercely and blocked Xia Yiping at the door of the conference room to ask him to solve the problem.
Currently, Jiyue and employee representatives are meeting under the organization of the Human Resources and Social Security Bureau and the Municipal Supervision Bureau.Geely and Baidu, two extremely good parentsCame in tonight too,should be ableGive the workers some safety net.
But before these two parents entered the scene tonight, things were going too far.
Xiao Shang (pseudonym), who is on the front line, told us that last night many colleagues began to move away the company’s computers, mobile phones and other valuable assets. Many employees also started live streaming to look for jobs online, and Xiaopeng Weilai poached a lot of people on the spot...
The last time it was such a mess was Gao He...
However, unlike loners like Jiyue and Gaohe, Baidu and Geely behind them are both well-known large companies. How can they fail so quickly?
After chatting with several Jiyue employees, I discovered that Jiyue’s Lei might have been doomed from the beginning.
In March 2021, Baidu and Geely Holdings established Jidu Automobile, which was later known as Jiyue. Baidu holds 55% and Geely holds 45%. Baidu is responsible for the intelligence of the entire vehicle, while Geely is responsible for the training and manufacturing of automotive hardware.
At a time when Xiaomi had just announced that it was building a car, and Cyrus and Huawei were still exploring a cooperation model, the marriage between Baidu, which was deeply involved in smart driving, and Geely, which had just launched a vast platform, was a strong alliance. It was in the limelight for a while, and the excited Baidu directly announced to everyone that it was building a car.
However, things were not as good as Baidu thought.
At that time, Geely had just launched its sub-brand Jikrypton. Jiyue was more like an internal horse race to Geely, while Baidu felt that the relationship between them was more like Huawei and Cyrus, and friction between the two parties was inevitable.
In 2022, Ji Krypton 001 was a hit, and An Conghui withdrew from Jidu's board of directors. Xiaotong (pseudonym), who works in public relations, told us that at this time, the conflict between Geely and Baidu had been exposed to the point that it could not be concealed. After Geely's own son became successful, he gradually withdrew investment from Jiyue and became a foundry.
Under Baidu's independent leadership, Jiyuezao has indeed produced pretty good products.
In fact, whether it is Jiyue 01 or Jiyue 07, the appearance breaks away from the stereotyped design of new energy vehicles, and the recognition is not bad.
The cockpit experience is even more Internet-based. The voice assistant simo, which is neutral but has a bit of a mechanical sound, supports fuzzy voice wake-up. There is no need for mechanical wake-up words such as "Hi" and "Hello". Normally operating the car's functions is more like talking to a friend.
Other functions and experiences are also full of experience, such as the integration of occupancy grid and navigation, which can turn the scene around you into "my world", the ultra-long full screen, which softly blurs the edges of the car application, and the pre-embedded 8295 chip, which realizes the freedom of black magic on the car...
We were raving about the navigation interface during our test drive.
If you grab any Jiyue user, your reputation will be very good.
As for the cancellation of the gear shift lever, turn signal lever and other operations, it can only be said that the brand has not yet risen and the design is too radical, which is not a fatal flaw.
However, almost all the employees we interviewed believed that Jiyue's failure was not the fault of the product. They sincerely approved of Jiyue's products, and many people even paid for Jiyue out of their own pockets. However, the management has an unshirkable responsibility for the result.
Some of the details pieced together from their mouths are even a bit abstract for Brother Neck. In the end, many of the people pointed at are also at the top of the company.
Xiaotian (pseudonym), a senior manager at Jiyue, gave an example to Brother Neck, "First of all, the company's personnel structure changes very frequently, including the sales director to the head of marketing platform marketing, which changes every few months. As soon as some things are sorted out clearly, a group of people are changed and another set of standards is made again.For example, it was extremely kryptonian some time ago.Marketing DirectorI came here, overturned everything I had done before, and ended up going back after a month."
"Secondly, the company's budget must be approved by CEO Xia Yiping, but his ideas are very strange., he requires all Jiyue’s marketing to go through a third party, believing that this can avoid corruption, even if the third party’s price is several times higher than the normal market price, making the third party who cooperates make a lot of money. "
Xiao Xie (pseudonym), a marketing manager in Jiyue, also feels the same way about the chaos in the management.
"Although the market is indeed in a state of flux now, and the error tolerance rate for companies is relatively low, in terms of company management, Jiyue has really played its good cards to pieces.. You don’t put the right people in the right positions, and you like to make your own decisions on everything. This is a matter of decision-making.".
He also pointed out that Xia Yiping is a man of his own words. He needs to make decisions in various departments such as marketing, production and research, hardware, and software. The flat management method distracts the energy of senior management. "For 100% of the things, can he finally deliver 80%?"
"In the early days, I recruited a UD, who is now the CEO of Genesis. He used to work in marketing at BMW and NIO, and he was quite prestigious in the industry. In front of his subordinates, Xia Yiping asked him during the meeting: Do you know marketing, do you know PR? He immediately forced him to leave. "
Xiao Ai (pseudonym), who is in charge of external relations, also told us, "The information about Xia Yiping's participation in the board of directors is never brought back for sharing, and the people around him do not play the role of hierarchical management like traditional car companies, but more like his hands and feet. "
This kind of decision-making method also makes it impossible for effective communication and coordination between various departments. Therefore, now that there is a sudden avalanche of thunderstorms, it is obvious that the financial department does not have any resettlement plan.
Xiao Ai also added that before Xia Yiping's internal letter was sent out, all departments were operating normally. Even Jia Gong, a senior engineer at Jiyue, only learned the news two hours in advance...
Such internal chaos has caused Jiyue's sales to be slow to pick up, and profits are far away.
In addition, Baidu's own life is not too good. Recently, various business groups have been reducing losses, and two consecutive CFOs have implemented cost reduction plans, so investors have become very cautious.
The information provided by Xiaoai also proves this point of view: "Baidu gave a plan this year, asking Xia Yiping to find financing by himself, and Baidu would allocate as much capital as he found. ”
But Xia Yiping may not be a CEO who is good at capital operation. After all, in the past year, we have not seen any new capital introduction by Jiyue. .
Of course, there is another perspective on the trigger.
Xiao Ai told us that when the original CFO Frank ran away a few months ago, Baidu sent a new auditor to replace him. As soon as I saw Ji Yue's bad debts, I finally pierced the screen, and that's how today ended...
According to the current news, Jiyue still owes Geely more than 4 billion in manufacturing expenses, and owes Baidu nearly 1 billion in cloud services and other Internet connection expenses...
Just this afternoon, even China Mobile came to collect more than 2 million in Internet fees. Not to mention Jiyue, car owners probably had to disconnect from the Internet.
As for the solution, it's still unclear. Until nine o'clock in the evening, the second meeting between Xia Yiping and employee representatives, which started at four o'clock in the afternoon, still had no results. .
"They keep talking about solving it, but there is no clear time, and there is no clear way now. They only say that the next step is to talk to shareholders, but now everyone can only wait. "The kid said helplessly.
As for how Geely and Baidu will solve this problem after entering the market, we still have to let the bullets fly for a while.
Speaking of which, we have almost eaten all the melons we should eat. Jiyue has given us a new perspective.
The current knockout competition of new forces not only eliminates uncompetitive models, but also eliminates inefficient management systems.
A team that is not good at management and is still unable to improve its internal problems even after many people have discovered them, is still very dangerous now, no matter how rich it is and how big a company is as its backer.
They talk about cost reduction in words, but in fact they are just superficial work by laying off staff. Not only can they not stabilize the morale of the military, but they are also lazy management and do not solve actual problems.
Without effective financial cost management, just trying to expand the pie and seeking financing to supplement one's own needs is no longer suitable for the current situation of capital crunch.
Jiyue was not the first to collapse when sales and reputation were about to gain, and it was probably not the last.