Yao Zhuangxian talks about the game breaking out of the industry and going global, praising the success of the adaptation of "Black Myth"

Recently, "Father of Fairy Sword" Yao Zhuangxian accepted an interview with the media and talked about the difficulties faced by the "Sword and Fairy" series of games in breaking out of the industry and going global. He also praised "Black Myth: Wukong" and believed that its adaptation was very successful.

Yao Zhuangxian believes that for any domestic game, it must first win the love of young domestic users before it can be qualified to talk about how to successfully go global. If a game can be favored by new players in China, then its path to overseas markets will naturally be smooth and get twice the result with half the effort. Take "Black Myth: Wukong" as an example. Through superb adaptation and production, this game vividly presents the theme of Journey to the West and has won widespread praise.

Yao Zhuangxian pointed out that at a time when global informatization is becoming increasingly fluid, the success of domestic games in breaking out of the industry often attracts global attention, and the difficulty of crossing cultural barriers has been greatly reduced compared to 20 years ago. But he also admitted that the "Sword and Sword" series still faces many challenges in breaking out of the industry and going overseas. Compared with Monkey King, the Great Sage of Monkey King in Journey to the West, who is a very well-known character in the Chinese circle, the "Sword of Immortal" series has an inherent gap in the breadth of its audience. Although the fairy tale theme occupies a certain position in the Chinese circle, compared with the broad audience of the Journey to the West theme, it still appears to be relatively niche.

Therefore, Yao Zhuangxian emphasized that the wall to climb to break the circle will be higher and deeper, and game developers need to continue to work hard to continuously improve the quality of the game. He believes that quality is always the first priority for breaking out of the industry and going overseas. Only by producing high-quality game works can we win the love and recognition of more players, and then successfully overcome cultural barriers and go global.