According to media reports on January 1, in Odori Park in Sapporo, Japan, crowds gathered under the Sapporo TV Tower in Japan to count down to the New Year.As a result, the lighthouse turned off the lights immediately after midnight, and the audience was stunned by the abstract scene.It is understood that as the clock strikes zero o'clock, people from all over the world and in different time zones hold colorful New Year's Eve activities to bid farewell to 2024 and welcome the new year.
Data recently released by major travel platforms shows that the search volume for "New Year's Day and New Year's Eve" has increased significantly year-on-year. In the list of the most popular cities on New Year's Eve, Beijing has become one of the most popular cities on New Year's Eve.
According to Meituan Travel data, the search volume for "New Year's Day and New Year's Eve" has increased by more than 80% year-on-year. New Year's Eve parties, New Year's Eve restaurants, and New Year's Eve attractions have become popular search terms on the platform in the past week. Many post-00s people search for surrounding accommodation business districts around New Year's Eve destinations.
On the Qunar platform, hotel bookings in popular cities on New Year's Eve increased 1.1 times year-on-year in 2024. The most popular cities on New Year's Eve are Beijing, Shanghai, Guangzhou, Chengdu, Nanjing, Harbin, Changsha, Tianjin, Xi'an and Chongqing.