2025 has just begun, and the car price war has already begun. According to incomplete statistics from the media,At present, at least 11 independent brands, 11 new power brands, 8 joint ventures or luxury brands, and a total of at least 30 car companies and brands have announced price reduction and promotion policies.
Including the two new energy giants BYD and Tesla, traditional car companies such as Changan, Geely, and Chery, new forces such as "Wei Xiaoli Zero", and joint venture car companies such as FAW-Volkswagen and GAC Toyota, all have joined the promotion camp with new policies in the past week.Including limited-time direct discounts, cash red envelopes, state subsidies and land subsidy policies to cover the bottom line, and increased rights and interests, most of which are more than 10,000 yuan.
On November 26 last year, Gong Min, head of China automotive industry research at UBS Investment Bank, predicted that relevant subsidy policies may have overdrafted market demand in advance.
On the premise that car companies increase production capacity, the price war will continue, and a new round of "price war" among car companies is likely to appear in January 2025.
As waves of new cars are launched in large numbers, the imbalance between market supply and demand is expected to be difficult to fundamentally improve in the short term. There is no doubt that "volume cost" will be the main theme of the automotive industry in 2025.
Previously, Changan Automobile President Wang Jun said,Only 3 of China's 71 passenger car brands are profitable. It is expected that more than 80% of Chinese brands will face closure and transformation in the future..
来自汽车公社