Today, the news that the Gree Electric Appliances store was renamed "Dong Mingzhu Healthy Home" caused heated discussion. According to Sina Technology, Sichuan Gree Electric’s hotline personnel have confirmed the news and revealed that the name change is underway across the country.However, relevant personnel said they did not know the speed and specific process of the name change.
According to the Sichuan Gree official account, "Dong Mingzhu Health Home" will reconstruct the retail value chain through scenario-based experience data visualization and intelligent interactive services.
Gao Jie, head of Zhuhai Gree Electric Appliance terminal construction, said that the new launch of "Dong Mingzhu Healthy Home" will be a brand revolution for Gree from products to services, and from space to experience. It is also Gree's good commitment to hundreds of millions of families. Consumers and friends are welcome to enter "Dong Mingzhu Healthy Home" to experience for themselves "good home appliances for the whole house, Gree is by your side".
This new strategy will further bind Gree and Dong Mingzhu’s personal IP, which will also make the store more friendly.
As a model of domestic female entrepreneurs, Dong Mingzhu has very solid personal charm and high popularity.
It is reported that Dong Mingzhu joined Gree (then Haili Air Conditioner Factory) in 1990. She started as a grassroots salesperson and achieved remarkable results in the Anhui market. Later, she was transferred to Nanjing and her personal sales increased significantly.
In 1994, due to the collective resignation of key salesmen, Dong Mingzhu stuck to Gree and was elected as the head of the operations department.Under her leadership, Gree Electric ranked first in the country in air-conditioning production, sales, revenue, and market share for 13 consecutive years from 1995 to 2007, becoming an industry giant.
In 2007, Dong Mingzhu served as the president of Gree Electric Appliances and was fully responsible for operation management.
In May 2012, he was appointed chairman of Gree Group.