On the afternoon of February 17, Lu Weibing, partner and president of Xiaomi Group, posted an official post on Weibo announcing the goal of high-end home appliances: only benchmarking against benchmark brands in the global market and achieving excellence. He predicted, "The Mijia central air conditioner officially released at the end of this month will directly benchmark the industry benchmark Daikin air conditioner."
"Xiaomi Home Appliances is the third strategic hardware business with a market size of over RMB 1 trillion after Xiaomi's mobile phone business and automobile business. We have always invested heavily in it." Lu Weibing said, "In the past period of time, we have grown by leaps and bounds in self-developed technology, core component breakthroughs, intelligent manufacturing, etc., and each product line is fully equipped to hit the high end."
Interestingly, the “air conditioning industry benchmark” mentioned by Lu Weibing this time was not Gree Air Conditioning.
In the domestic market, Gree air conditioners have attracted much attention as the leading brand in the industry. Previously, Gree air conditioners and Xiaomi air conditioners also frequently had frictions due to product patents and market competition.
In December last year, Dong Mingzhu, chairman of Gree Electric Appliances, said that Xiaomi air conditioners had lost money to Gree Electric Appliances due to patent infringement, and bluntly said, "Gree is the best air conditioner in the world, and we have hundreds of thousands of patents." Later, Wang Huazeng, general manager of the public relations department of Xiaomi Group, responded: After repeated verification, the information was untrue and there was no patent infringement on Xiaomi air conditioners.