Dark Side of the Moon recently announced a major decision and plans to significantly reduce its product marketing budget. Specific measures include suspending market launch on multiple Android channels and terminating cooperation with third-party advertising platforms.This series of actions occurred during a critical period when DeepSeek swept the global AI industry chain, making Dark Side of the Moon the first company in the "Six Little Tigers" large-scale model camp to make significant adjustments in its marketing strategy.
Dark Side of the Moon’s internal explanation for this adjustment was that the company had recently been “affected by external factors and internal strategic adjustments.”
Kimi was the most popular AI product from a startup company in China before the rise of DeepSeek.
However, Kimi's success lies not only in its excellent user experience, but also in its excellent marketing strategy and efficient traffic acquisition capabilities.In the past, popular platforms such as Xiaohongshu, Bilibili, and Zhihu were key areas for Kimi’s marketing.
The Dark Side of the Moon’s adjustment of its marketing strategy may mean that the company has begun to reflect on and realize the effectiveness of previous marketing strategies. If Dark Side of the Moon hopes to continue to occupy a place in the fierce competition in the field of AGI (general artificial intelligence), then it must rely on model innovation to drive development, and can no longer rely solely on marketing investment.
Kimi is an intelligent assistant product launched by The Dark Side of the Moon in October 2023. It has six core functions of "long article summary and generation, network search, data processing, code writing, user interaction, and translation". It is the world's first intelligent assistant product that can handle up to 200,000 Chinese character input.