What is luxury and what is technology? The current mainstream approach is to stack screens, the bigger the better, the more the better, but is this really right? Recently, Mercedes-Benz design director Gordon Wagoner said bluntly in an interview with the media:"Screens don't mean luxury."
He said,Nowadays, filling the car with displays is nothing new, because "every car has" a large screen. Only by improving quality in other aspects can it continue its former reputation for luxury.
"So, what we want to create is luxury beyond the screen, which is why I mentioned craftsmanship and refinement. We have been increasing our efforts to improve the overall quality of the vehicle."
He also mentioned the problems caused by the large screen:"From a software perspective, the effect is not ideal, because if you have a big screen, you should have exciting content to match it, so we are working hard to develop more targeted and entertaining content."
In addition, he also pointed out thatDashboards tend to become fingerprint collectors, and thick display bezels don't fit the look of a luxury car.
More importantly, due to the presence of the screen, many physical buttons have been cancelled, resulting in most functions in the car being concentrated in the infotainment system, sacrificing the originally convenient operating experience.
In addition to criticizing the screen, he believes that the current design relies too much on ambient lighting decoration, which makes the interior of high-end cars look as cheap as a nightclub in the 1990s.
When asked whether AI could play a role in car design, Wagner said:99% of what AI can currently provide is garbage. But he also admitted that with the rapid development of AI, it is expected that it will be able to undertake most of the design work in 10 years.