Who will buy the SU7 Ultra released by Xiaomi tonight? According to what Lei Jun said at the press conference, he is a former BBA user. And another group of people has already taken the lead: Xiaomi shareholders who have made a lot of money from Xiaomi stocks. A widely circulated screenshot shows that in a Xiaomi shareholder group formed by a major investment V, 47 people have placed small orders for Xiaomi SU7 Ultra - they seem to have invested the money they earned from the surge in Xiaomi's stock into new Xiaomi products. The pre-release price of Xiaomi SU7 Ultra is around 800,000, which is nearly 300,000 more than the starting price officially released today.

This is not uncommon among Xiaomi shareholders. Many Xiaomi shareholders told "Slightly Big Reference" that they who made money from Xiaomi stocks have used the proceeds to purchase Xiaomi products, ranging from Xiaomi cars to as small as a power strip, which have become a means for Xiaomi shareholders to "pay back" to Xiaomi.

It seems that in addition to people, cars and homes, Xiaomi's ecology has a new element: stocks.

01 Take it from Xiaomi, use it for Xiaomi

Xiaomi SU7 Ultra was just officially released tonight, but Martin had already collected the fare a few days ago - through Xiaomi stock. He bought Xiaomi shares a year ago and has continued to increase his position since then, and sold all the shares a few days ago. He did not disclose the specific income, but said: Mr. Lei has "gifted" him a SU7Ultra.

In the past year, many Xiaomi car owners relied on Xiaomi stocks to save enough to purchase cars. Not long ago, a screenshot was circulated on the Snowball Forum, showing that 47 people in the "Xiaomi Porridge Shareholder Group" had already ordered SU7 Ultra. On February 26, Lei Jun also posted on Weibo that the SU7 Ultra’s annual sales target of 10,000 units is 90% certain. On the 27th, Xiaomi’s stock price once soared 4%, setting a new high again, which also brought Xiaomi shareholders one step closer to the selling price of SU7 Ultra.

Note: This investment group was formed by an investment V, who himself also shared this purchase achievement in the group on Xueqiu.

Tom, a real estate speculator in Shenzhen, sold all his properties in cash before the property market cooled down in 2021. In urgent need of new investment targets, he discovered a very cheap asset at this time-Xiaomi stock worth 8 yuan.

Xiaomi will not have an easy time in 2022. It lost its second place in global sales. Its revenue fell by 15% this year, and its net profit fell by 87.2% year-on-year. In September of that year, Xiaomi’s stock price fell to 8 yuan. In the first year, its price was more than 30 Hong Kong dollars.

Others fear me and I am greedy. Tom has added positions ten times since he bought in 2022, and has not reduced his holdings during this period.

As Xiaomi's stock price skyrocketed after the release of Xiaomi SU7, Tom's funds from real estate speculation soon experienced rapid appreciation. He was also lucky enough that his purchase time was all stuck in the low area of ​​the K-line of Xiaomi's stock price, which is the so-called "bottom hunting", and his holding costs also turned negative all the way.

Legend: Tom’s profit and loss record

A month ago, Tom's profit from Xiaomi successfully exceeded 200,000 yuan, which was just enough to buy a Xiaomi SU7. He also took advantage of the situation and ordered a Xiaomi "Magenta", which is the red version of Xiaomi SU7, that has just arrived in stores across the country.

But unexpectedly, just one month later, Xiaomi's stock price skyrocketed again with the collective recovery of Chinese concept stocks, and Tom's income soon reached the figure of two Xiaomi cars. He told "Slightly Big Reference" that after Xiaomi YU7 is released, he plans to buy another one.

It’s really taken from Xiaomi and used for Xiaomi.

Regarding the relationship between Xiaomi cars and Xiaomi stocks, there is a joke on the Internet: If you buy Xiaomi cars, it is better to save your money and buy Xiaomi stocks, and you may be able to earn a car for free.

This joke actually happens to Xiaomi investors every day.

At the beginning of 2024, after the spy photos of Xiaomi SU7 were released, Tiantian fell in love with this Porsche-like coupe at a glance. It is obviously unrealistic for her, who has just graduated, to use her savings to buy a B-class car worth more than 200,000 yuan. But when you ask your parents for money, you have to respect their parents' preferences - for the older generation, it is difficult for the older generation to associate electric vehicles with fancy looks with reliability in their minds.

In the end, her parents gave Tiantian a car payment, but asked her to buy a traditional brand car. But she really did not buy a car as the joke said. When Xiaomi SU7 was launched, everyone else was frantically placing orders to grab cars. Tiantian spent all the car purchase money on Xiaomi stock at a price of HK$12.

Tiantian was a novice in stocks and was busy taking postgraduate entrance examinations on the job. She quickly forgot about the investment and did not pay attention to the stock price. When she looked back at the end of the year, Xiaomi's stock price had reached 36 yuan - her profit was enough to buy two more Xiaomi SU7s. Two months later, the revenue soared again to three Xiaomi SU7 units.

Tiantian finally successfully purchased the Xiaomi SU7Max version. This time she didn't need to ask her parents for advice, because this time she earned the money herself - by the way, in the same year, her father lost more than 500,000 in the stock market.

02The new ecology of “People, Cars, Homes and Stocks”

Tom has a Xiaomi Mi 15 mobile phone that is gathering dust at home.

The reason why he bought this mobile phone is simple: the stock returns are very good, and he wants to support Mr. Lei's work.

People who buy Xiaomi products because they make money from stocks are not alone. On Lei Jun's latest Weibo post today, a Xiaomi shareholder shared his story of running towards Xiaomi cars. He said that in order to thank the profits from Xiaomi stocks, he decorated his house with all Xiaomi appliances and recommended them to his neighbors.

In a Xiaomi investor group, shareholder Yaqian shared his number of Xiaomi IoT devices: 77. Behind this number is the fact that almost all of his household appliances, from televisions to door locks, are bundled with Xiaomi. He said that he has been buying Xiaomi products since 2022. Although some are not very useful, the quality is very reliable. As an experienced consumer, he summed up a rule: Don’t buy anything from Yunmi. Although he stepped on some pitfalls, as Xiaomi's stock rose, he bought more and more Xiaomi products.

Note: Many Xiaomi shareholders have a large number of Xiaomi devices in their homes.

This is because some people buy Xiaomi products because of Xiaomi stocks, and some people buy Xiaomi stocks to buy cars.

At the beginning of this year, Yuzai officially purchased Xiaomi shares. She recorded the investment process on her personal social media. The plan was called "Challenge Junzi to give me a Xiaomi YU7."

This BMW X3 owner is an SUV enthusiast, so even though she has many Xiaomi products at home, she still did not buy Xiaomi SU7. But when the spy photos of the Xiaomi YU7, which looks like a Ferrari, were released, she decided to buy herself a new Xiaomi car.

In just two months, her profit rate exceeded 50%. Although it was not enough to pay for Xiaomi YU7, it was almost enough for the down payment.

She told "Slightly Big Reference" that even if Xiaomi stock does not make money, she will buy YU7. But if the stock rises a lot, then support Mr. Lei more and buy more expensive Xiaomi products. Next she wants to renovate her house, and she is already planning to buy a complete set of Xiaomi appliances. She also said that if Xiaomi's stock price continues to rise, she is willing to buy the more expensive Xiaomi Auto Ultra version (provided it is an SUV, she will not consider a sedan)

——The performance of Xiaomi stock has gradually developed a wonderful relationship with the sales of Xiaomi products.

This also brings a wonderful change. Xiaomi is famous for its "People and Cars" ecosystem, and the three types of users can transform into each other. And now looking at it, this ecosystem may also include Xiaomi stock. After all, when a stock brings in multiples of earnings, it's hard for shareholders not to feel good about the company's products.

03Drink soup behind the “richest man”

On the morning of February 27, Lei Jun, who was about to attend Xiaomi’s new product launch conference, became the “richest man in China” on social media for an hour. Afterwards, Lei Jun himself refuted the rumors in the alumni group.

Whether he is the richest man or not involves complicated equity valuation, and it is difficult to get a clear answer. But there is no doubt that Lei Jun's wealth is skyrocketing, and countless Xiaomi shareholders are following him. When their stock returns skyrocket because of Xiaomi, it is natural that they will want to take practical actions to buy more Xiaomi products and support Xiaomi's stock price. Therefore, when Lei Jun announced the starting price of SU7Ultra 529,900 tonight, many people in forums such as Snowball and Flush judged that it would sell out.

The confidence supported by many factors has led many Xiaomi shareholders to decide to hold it for the long term.

Yuzai believes that Xiaomi's stock price will eventually reach HK$130-160, which is equivalent to another 1.5 times the current stock price. If that day comes, she said she will consider buying a Xiaomi car worth more than 500,000.

When asked whether Xiaomi's current price-to-earnings ratio of 60 times is reasonable, Yuzai's answer was: I don't understand. Stock trading relies on luck, not numbers. But her purchase of Xiaomi was not entirely due to luck. What she valued most was the concept of "a home for people and cars." In her view, the potential behind Xiaomi’s “People, Cars, and Homes” ecosystem cannot be ignored. It is enough to support Xiaomi’s market value of more than 3 trillion.

Unlike Yuzi, Tom is not interested in the concept of "people and cars". He’s not even optimistic about the auto industry—he once lost thousands of dollars on his ideals. Similarly, he believes that it is difficult for Xiaomi Auto to become Xiaomi's most profitable product.

His real reason for investing in Xiaomi stock is the cheapness of Xiaomi's products - which he calls Xiaomi's business model.

In short, behind the product matrix composed of massive cost-effective SKUs is the extremely high penetration rate of Xiaomi products. Tom said: "Have you ever seen anyone who has never used Xiaomi's products? I don't know them anyway." With a very high penetration rate, Xiaomi can pull a lever and generate more purchases.

Because of this, he believes that the current Xiaomi stock is still worth holding. He said: The "top" of Xiaomi stock is a market value of 3 trillion, which means that the current stock price will double again. If this comes true, Tom's income will reach 800,000 - enough for him to buy a Xiaomi SU7 Ultra after buying the YU7.

When Lei Jun announced the starting price of Xiaomi SU7 Ultra tonight, Tom was also moved. He thought the pre-release price of 800,000 yuan was too expensive, and it seemed that he wouldn't feel too distressed to buy a car worth more than 500,000 yuan.

For those investors who have made hundreds of thousands, millions or even more on Xiaomi stocks, the price of Xiaomi SU7 Ultra makes it look more like a gift from Lei Jun to shareholders.

"Lei Jun only became the richest man for an hour today, and he should go back tomorrow." At the end of tonight's press conference, a Xiaomi shareholder said with emotion. He also looks forward to his earnings reaching a new high tomorrow.