Recently, Dong Mingzhu responded to the outside world’s doubts about Gree’s investment of 50 billion in chips in a CCTV video.Previously, Gree's large investment in making chips triggered heated discussions. Many netizens questioned that Gree, as a home appliance company, was not doing its job properly by making chips, and it also burned a lot of money.
How do companies judge whether to enter a field (chips)?
Dong Mingzhu believes that one is the need of the country, and the other is the need of the development of the enterprise itself. Social responsibility and responsibility are the driving force for enterprises, a driving force to continuously move towards better and stronger.
Dong Mingzhu once said bluntly, "Everyone thinks that chips are too mysterious!" Making chips is not a lonely adventure of Gree Electric, it is the responsibility and responsibility of Gree Electric as a Chinese manufacturing company.
She said that when she first said she wanted to make a chip, everyone was still more skeptical than positive. "First, he thinks I don't have the talent. How can an air conditioner make chips? That's a high-tech field."
Gree has built Asia's first fully automated silicon carbide factory, and the entire chip manufacturing process is completed by itself.
At the same time, Gree solved one of the biggest problems during the manufacturing process of the chip factory. "The environmental equipment used in traditional chip factories is imported, such as constant temperature, and this is Gree's strength. Therefore, we independently manufactured a complete system of environmental equipment, which is more energy-saving than the traditional cooling mode, and this can reduce the cost of the company."
Dong Mingzhu also emphasized, "This chip factory does not cost the country a penny, and we have the ability ourselves. This factory not only sets a model for Gree, but can also provide the most complete set of environmental equipment for more semiconductor factories."