Recently, the Gree store was renamed Dong Mingzhu Health Home, which attracted attention. In this regard, Dong Mingzhu said that we are Dong Mingzhu Health Home because,When it is called Gree Health Home, others think it is an air conditioner, but if it is renamed Dong Mingzhu Health Home, others will research what it is.Dong Mingzhu also told employees,Changing the name to "Dong Mingzhu Health Home" also ruined his reputation. If he didn't do it well, he would be doomed.
Regarding the Internet rumors that Dong Mingzhu has tied up and occupied Gree, Dong Mingzhu said that she finds it ridiculous. If she is not responsible, she can survive for three years. Gree is a listed company and cannot occupy it. The three words "Dong Mingzhu" are already Gree's trademarks.
Industry insiders believe that there may be strategic transformation considerations behind Gree's name change. For a long time, the market has formed an inherent perception that "Gree only sells air conditioners." Gree Electric Appliances has deliberately downplayed its air conditioning attributes. In the past few years, Gree Electric Appliances has carried out a diversified layout in home appliances. The current product line covers kitchen appliances, environmental appliances, ice and washing products and other categories.