Mixue Group’s market value exceeded HK$130 billion, setting a new high since listing

On March 3, “Snow King” Mixue Bingcheng (securities abbreviation: Mixue Group) was listed on the main board of the Hong Kong Stock Exchange.It surged 43% on the first day of trading, with its total market value exceeding HK$100 billion, making it the largest listed company in Zhengzhou.According to media reports, today, Mixue Group’s share price once rose to HK$349, a new listing high.The market value exceeded HK$130 billion.

Before the deadline, Mixue Group's share price rose 17.17% to HK$348 per share.

It is understood thatIn 1997, founder Zhang Hongchao officially started his Mixue Ice City business in Zhengzhou (it was also called "Mixue Ice City Super Ice Castle" at that time).In 2006, "fresh ice cream" was launched, priced at 1 yuan each.

While other tea shops are busy promoting "high-end fruit tea" for 30 yuan, Mixue Bingcheng has opened more than 46,000 stores around the world by relying on 4 yuan lemonade, single-digit milk tea, and 2 yuan to buy an ice cream.