On March 7, Xiaomi Motors released the design manuscript of SU7 Ultra, showing many details of the design. Officials stated that in terms of design, the original style of Xiaomi SU7 was retained as much as possible. Xiaomi CEO @leijun said that the original design intention of Xiaomi SU7 Ultra is to create a new luxury car of this era, with "performance comparable to Porsche, technology catching up with Tesla, and luxury comparable to BBA."
Officials stated that the vehicle design originated from the race track. The U-shaped air knife on the front of the car and the carbon fiber dual air duct front hatch are the unique logo of Xiaomi SU7 Ultra.
In terms of vehicle color matching, Lightning Yellow is taken from the color of extremely fast lightning, Parrot Green is derived from the golden-green parrot wings in the sun, Space Silver is inspired by space rays, Obsidian Black is like obsidian formed by the cooling and solidification of magma, and Pearl White draws on the halo of natural seawater pearls.
Xiaomi SU7 Ultra was released on February 27, including 5 colors. The standard version is priced at 529,900 yuan, and the New North Limited Edition is priced at 814,900 yuan.