"Middle-aged men have three treasures: fishing, Maotai, and Archaeopteryx." "It's not that love is hard to find, because you don't wear Arc'teryx." "Children without umbrellas don't have to run, because you wear Arc'teryx."... Behind these popular memes is the true portrayal of Arc'teryx's popularity and following in the country.In fact, it’s not just the backs of Arc’teryx clothing that are hot, but also the Arc’teryx hangtags (commonly known as “bird cards”).

According to reports, recently,Some netizens discovered on a second-hand platform that an Archaeopteryx hangtag was sold for up to 300 yuan.

Generally speaking, the purchase price of ordinary Arc'teryx product cards is generally 5-10 yuan, and the selling price is between 20-50 yuan. Due to their scarcity and particularity, technology cards are more expensive. The purchase price is 20-50 yuan, and the selling price can reach 100-200 yuan.

Some special series of tags command the highest premiums, such as the "Military Bird" series, with prices up to 300 yuan per piece.

An Arc'teryx store clerk said,Many customers come to our store wearing fake products. You can tell at a glance because the embroidery is different.. Some fake products will recycle our hangtags, so our hangtags have been upgraded now.

It is understood that "There are many channels for the flow of "bird cards", mainly purchased by overseas shopping. In order to allow the "missing card" clothes to pass the review of the e-commerce platform, some merchants also recycle the tags to refill second-hand clothes and sell them as new.

An outdoor products dealer said that there are currently some unscrupulous sellers on second-hand trading platforms. After purchasing second-hand outdoor clothing, they professionally renovate and clean it to make the old clothes look almost like new ones, and add authentic hangtags collected from other channels. In this way, consumers can easily be deceived without knowing it.