Recently, the supply shortage problem in the graphics card market is still serious, and manufacturers have taken the opportunity to quietly increase the price of graphics cards.According to the latest information, ASUS has made price adjustments to its RTX50 series and Radeon RX9070 series graphics cards in the United States, and prices have increased again.
For example,Asus' ROGAstral GeForce RTX 5090 OC version (non-water-cooled model) has gone up $280 in just a few weeks and is now on sale for a whopping $3,359.99.This price is approximately 1.68 times higher than NVIDIA’s official suggested retail price ($1,999).
The price of ASUS's TUFOC version of the RTX5090 graphics card has also increased from US$2,499.99 to US$2,999.99, an increase of US$250.
The RX9070 series graphics cards are not immune either.For example, the price of ASUS's Prime Radeon RX9070These prices are well above AMD's official suggested retail price of $599.
Of course, the rise in graphics card prices is not an isolated case, but a common phenomenon faced by the entire industry. Since chip costs and video memory costs account for the majority of the total cost of graphics cards, manufacturers have extremely small profit margins. Therefore, in order to maintain profits, manufacturers have to increase the selling price of graphics cards.