Following the release of China's AI strategy, BMW has accelerated the promotion of AI in technology research and development and product applications. Today, it jointly announced with Alibaba Group to deepen strategic cooperation in China to promote the "onboarding" of AI large language models. Based on the world's advanced Tongyi large model and Zebra Yuanshen AI, the new BMW Intelligent Personal Assistant uses BMW's customized AI engine jointly developed with Alibaba and will be the first to be installed on new-generation BMW models produced in China in 2026. The new BMW new-generation super-sensing smart cockpit and the smart travel interaction scenarios jointly developed by both parties will be unveiled at the Shanghai Auto Show in April this year.


"Technology serves people. Over the years, BMW has conducted in-depth research on the local needs of Chinese consumers. For example, as early as 2018, it specially established the Skylab Human-Computer Interaction User Experience Research Center, the only one outside Germany, to understand the usage habits and preferences of Chinese users. Here, we are working at China's speed and joining hands with China's power to integrate cutting-edge technology into the BMW innovation system "The long-term and in-depth exploration and cooperation with Alibaba Group is the best proof that BMW will work with many technology partners in China to focus on the fields of intelligence and electrification and start a win-win era of cooperation 2.0," said Gao Xiang, President and CEO of BMW Group Greater China.

Wu Yongming, Director and CEO of Alibaba Group, said: "Alibaba Group and BMW Group have deepened their strategic cooperation and helped BMW create a smarter AI experience based on the Alibaba Tongyi model. This is an innovative exploration to promote the integration of AI and advanced manufacturing. The imagination of AI lies in transforming the physical world and transforming AI capabilities into productivity in thousands of industries. We look forward to deepening the application of AI in vertical fields through cooperation with BMW, and jointly bringing about innovation and improvement in user value."

The cooperation between BMW Group and Alibaba Group began in 2015. In the past 10 years, the two parties have collaborated in the field of digitalization, extending from cloud computing, intelligent network connection, intelligent manufacturing, and intelligent logistics to today's cutting-edge technologies such as voice interaction and AI large language models. In the future, the two parties will communicate and discuss cross-domain integration businesses such as infrastructure, platforms and services.