On April 17, a dairy brand adopting a cow recently caused controversy due to an advertisement. According to media reports, in many subway stations in Hangzhou and Shanghai, posters advertising the adoption of a cow read, "COWS direct employment, find a job, talk to the boss directly!"; in addition, in an elevator in a residential area in Hangzhou, an advertising poster said, "Jump a job! Cows, I heard that your farm can't get any sun?"
However, the advertisement quickly aroused discomfort among some workers and was viewed as "like a mockery of us beating workers." Subsequently, topics related to "Adopt a Cow Advertisement Accused of Ridiculing Workers" quickly appeared on major search lists, triggering widespread controversy.
As for the meaning of the advertising design, Adopt a Cow responded to Sina Technology, saying, "The advertising screen indeed pays tribute to the design elements of BOSS direct recruitment, mainly to convey the importance of cows as corporate recruitment of talents, and the company has also obtained authorization from BOSS direct recruitment."
