Smartphone manufacturers have dramatically improved their durability in recent years, but so far, no one has been able to claim that their products can be used without a protective case. Whether it was because they didn't trust the phone to withstand random drops, or because they didn't want to jeopardize the lucrative sales of their own brand of phone cases, we may never know. But no matter what, today Apple chose to do something incredible (before), telling people that they can use it without a protective case.iPhone 16.That's what the company's latest ad is about, which you can see below.
Of course, it's all about the Ceramic Panel - one of Apple's venerable trademarks that Apple won't refuse to promote. But it's still an interesting twist in the industry. The tone of the ad is very clear, you should rest assured knowing that even if your iPhone 16 is dropped like in the video, nothing will go wrong.
This comes as the Chinese Android smartphone maker has recently been beefing up the dust and water resistance of its devices, and Corning says the Gorilla Armor 2 used in the Samsung Galaxy S25 Ultra can withstand drops from 2.2 meters or 7.2 feet onto "concrete-like surfaces."
