In mid-March, Meta said its family of “open” AI models, Llama’sReached 1 billion downloads, up from 650 million downloads in early December 2024. On Tuesday, at its inaugural LlamaCon developer conference, Meta revealed that number had hit 1.2 billion downloads.

“We have thousands of developers contributing tens of thousands of derived models, which are downloaded hundreds of thousands of times a month,” Chris Cox, Meta’s chief product officer, said during the keynote.
Meanwhile, Meta's artificial intelligence assistant, Meta AI (powered by the Llama model), has reached about 1 billion users, Cox added.
Meta's Llama ecosystem is indeed growing rapidly, but the tech giant faces competition from a number of powerful players in the artificial intelligence space. Just on Monday, Alibaba unveiled its Qwen 3 series of models, which are highly competitive in several AI benchmarks.