Luo Yonghao announced the launch of strategic cooperation with Baidu Selection and will launch the first live broadcast at 8 pm on May 23. This is the first time it has chosen an emerging e-commerce platform with AI technology as its core after Douyin and Taobao. According to "Make a Friend", Luo Yonghao's agency, this cooperation stems from the consensus between both parties on AI technology driving e-commerce changes.
Baidu e-commerce stated that the two parties will use AI technology as a link to bring high-quality supplies to users through Luo Yonghao's product selection capabilities, and on the other hand use Baidu's smart e-commerce to deploy more merchants and promote the upgrading of live broadcast e-commerce to intelligence and efficiency.
It is reported that Baidu is preferred as the core platform of smart e-commerce. In 2024, the number of monthly broadcast anchors will increase by 281% year-on-year, the number of monthly buyers will increase by 177%, GMV will double, and the GMV of digital human live broadcast will exceed 11 times, demonstrating the innovative potential of AI technology for e-commerce.