According to foreign media reports, AliExpress will launch new limited-edition products of Labubu, the top trendy toy industry, during the overseas 618 period, including blind box plush toys, key pendants and other new styles. It has also invited overseas Internet celebrities to Beijing to conduct a special live broadcast for Bubble Mart.
It is reported that Bubble Mart has officially entered AliExpress in 2020. As Labubu has become a global phenomenon-level IP, the sales volume of the official flagship store of Bubble Mart AliExpress has soared, making "Labbubu" the most popular search term on AliExpress, and the GMV of the trendy toy category surged 300% year-on-year.
During the overseas 618 promotion, AliExpress also invited Teala Dunn, an internet celebrity with millions of fans overseas, to Beijing Bubble Mart Park for a special live broadcast. During the live broadcast, overseas consumers can not only purchase the popular official Labubu in the AliExpress live broadcast room, but also enjoy 618 discounts, as well as global free shipping, free returns and other services.
According to reports, AliExpress Overseas 618 will be officially sold from June 16th to June 26th, Beijing time. During this period, Bubble Mart will continue to sell popular IP new products such as Labubu on AliExpress.
