According to media reports, Tianya founder and chairman Xing Ming said that Tianya is expected to officially launch official live broadcasts on Douyin, Taobao, and video accounts in December.We will make a firm strategic transformation towards live streaming e-commerce and build a social membership-based e-commerce.Xing Ming said: "The e-commerce business is very big. This time our company has been preparing for half a year to bring together the old people from Tianya.I also hope to cultivate anchors like Dong Yuhui of New Oriental. "
According to public information, Tianya Good Things (Hainan) E-Commerce Co., Ltd., a subsidiary of Tianya Community, has previously applied to register the trademark "Tianya Zhenxuan", which is internationally classified as advertising sales.
The Tianya community was founded in 1999, and has produced a series of high-quality users such as Nian Mingyue, the author of "Those Things in the Ming Dynasty", and Tianxia Ba Chang, the author of "Ghost Blowing the Lamp".
However, in May this year, due to default in server fees,Tianya Community’s domain name has been frozen by the court and cannot be accessed.It triggered a "tide of condolences" across the Internet.
Later, Song Zheng (Lao Hei), the editor-in-chief of Tianya, gathered a group of senior Tianya users and started a live broadcast of selling goods non-stop for seven days and seven nights for a fee of 3 million yuan.But in the end, the goods were shipped for 360,000 yuan in 7 days, and the profit was only 150,000 yuan.
I don’t know what the final result of Tianya’s entry into the live broadcast will be.