Recently, QQ Music quietly launched a new feature that lets you chat with artists for a fee - "Bubbles". Currently, this feature is still in the internal testing stage, but it has triggered heated discussions among fans and user groups. Many people questioned that QQ Music is intended to "cut leeks".
It is understood that “Bubble” is essentially a paid interactive service, and users pay monthly28 yuanFor a subscription fee, you can get the opportunity to "privately communicate" with artists and receive push messages such as texts, pictures, and voices from idols.
This model draws on the "Bubble" function of South Korea's LYSN platform. QQ Music was introduced to the country through cooperation with overseas platforms. Most of the first batch of artists to settle in were K-POP (abbreviation for Korean pop music) idols.
After the launch of "Pao Pao", users complained that the monthly fee of 28 yuan was too high and was less cost-effective than QQ Music's 15 yuan monthly green diamond membership. It was accused of being a "new routine for rice circle harvesting."
In addition to the price controversy, the experience of using "Bubble" has also been criticized. Many users reported that the page design of this function is messy, there are many advertisements, the jump path is complex and the loading speed is slow.
Although there is a function to redeem chat time by watching ads, there are not only a large number of ads, but also repetitive content, making the actual user experience poor.
At the same time, there are also hidden concerns about the supervision of consumption by minors. The "Bubble" function currently does not have parental monitoring options or consumption limits. Some parents are worried that their children will be affected by the "rice circle atmosphere" and make top-up consumption beyond their own capabilities.