PepsiCo is also willing to change the formula of Coke, and its brands will focus on "removing artificial colors"

On Thursday (July 17) local time, PepsiCo said that its beverage products will also use sucrose if consumers demand it. Previously, U.S. President Trump announced on Wednesday that Coca-Cola would start using sucrose in beverages in the U.S. market. Coca-Cola expressed its gratitude to Trump for his enthusiasm and promised to share more details about innovative products soon.

Currently, both Pepsi and Coca-Cola use high-fructose corn syrup in their sodas, which is generally a more cost-effective ingredient.

But U.S. Surgeon General John F. Kennedy Jr. and his Make America Healthy Again campaign are advocating for U.S. companies to remove ingredients such as corn syrup, seed oils and artificial colors from their products, claiming that these ingredients are linked to a range of health problems.

In addition to being willing to reform Coke, PepsiCo executives said that when the company plans to relaunch its Lay's and Doritos brands later this year, it will focus on promoting the absence of artificial colors and flavors in its potato chips or tortilla chips.

The move was clearly intended to cater to JFK Jr.'s "Make America Healthy Again" campaign. Recently, many U.S. food manufacturers have announced plans to remove colorants from their products and launch new products that do not contain them.

"We are working hard to elevate Lay's 'real food' image," PepsiCo CEO Ramon Laguarta said in a conference call with investors. "The simplest, most natural snack is potato chips - they are potatoes, oil, a little bit of salt, no artificial additives."

The company also said it is promoting the use of avocado oil and olive oil in its brands to replace the previously used rapeseed oil or soybean oil. The Make America Healthy Again movement has previously raised questions about the health benefits of certain cooking oils.

As early as April this year, Pepsi said it planned to switch its entire product line to natural colors or provide consumers with product options that do not contain synthetic colors. Previously, the company relied on synthetic pigments to make its Cheetos snacks and Gatorade drinks brightly colored.

The company now offers Lay's potato chips and Doritos without artificial colors and flavors in its "Simply" product line.

Christian Greiner, senior portfolio manager at F/m Investments, said: "The Simply line expansion of existing potato chip brands is still in its early stages - consumers are not yet widely engaged with it, so it remains to be seen how consumers will respond to the Lay's and Doritos rebrands in the coming quarters."